Analysis
Rasmussen's marketing program starts behind but shows exceptional momentum: graduates earn $41,377 initially—below both the state median ($46,847) and national average—but reach $58,760 by year four, a 42% jump that outpaces most competitors. That trajectory matters because it suggests graduates are gaining valuable career traction, not just treading water.
The debt picture complicates this growth story. At $37,530, borrowing here runs about $11,500 higher than Wisconsin's typical marketing program, placing it in the 5th percentile nationally for debt load—meaning 95% of marketing programs leave students with less debt. With over half of students receiving Pell grants, many graduates are carrying this burden while starting $5,000+ behind peers from Wisconsin-Oshkosh or Eau Claire. The debt-to-earnings ratio of 0.91 means nearly a full year's salary goes toward loans, which is manageable but not ideal.
For families weighing this against Wisconsin's public options, the calculation is straightforward: you'll pay more upfront and start further behind, but year-four earnings suggest graduates close much of that gap. If your student needs the flexibility or accessibility Rasmussen offers, the strong earnings growth shows the degree can deliver career progress. If they can access UW campuses at in-state rates, those programs offer similar outcomes with significantly less debt.
Where Rasmussen University-Wisconsin Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Rasmussen University-Wisconsin graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Rasmussen University-Wisconsin | $41,377 | $58,760 | +42% |
| University of Wisconsin-Madison | $65,224 | $83,360 | +28% |
| Marquette University | $53,415 | $73,964 | +38% |
| Saint Norbert College | $46,934 | $61,542 | +31% |
| University of Wisconsin-Eau Claire | $51,621 | $58,813 | +14% |
Compare to Similar Programs in Wisconsin
Marketing bachelors's programs at peer institutions in Wisconsin (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,982 | $41,377 | $58,760 | $37,530 | 0.91 | |
| $11,205 | $65,224 | $83,360 | $20,500 | 0.31 | |
| $48,700 | $53,415 | $73,964 | $26,000 | 0.49 | |
| $9,277 | $51,621 | $58,813 | $21,875 | 0.42 | |
| $8,212 | $51,607 | — | $22,082 | 0.43 | |
| $36,500 | $50,175 | $58,387 | $27,000 | 0.54 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rasmussen University-Wisconsin, approximately 57% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 57 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.