Marketing at Rasmussen University-Wisconsin
Bachelor's Degree
Analysis
Rasmussen's marketing program starts behind but shows exceptional momentum: graduates earn $41,377 initially—below both the state median ($46,847) and national average—but reach $58,760 by year four, a 42% jump that outpaces most competitors. That trajectory matters because it suggests graduates are gaining valuable career traction, not just treading water.
The debt picture complicates this growth story. At $37,530, borrowing here runs about $11,500 higher than Wisconsin's typical marketing program, placing it in the 5th percentile nationally for debt load—meaning 95% of marketing programs leave students with less debt. With over half of students receiving Pell grants, many graduates are carrying this burden while starting $5,000+ behind peers from Wisconsin-Oshkosh or Eau Claire. The debt-to-earnings ratio of 0.91 means nearly a full year's salary goes toward loans, which is manageable but not ideal.
For families weighing this against Wisconsin's public options, the calculation is straightforward: you'll pay more upfront and start further behind, but year-four earnings suggest graduates close much of that gap. If your student needs the flexibility or accessibility Rasmussen offers, the strong earnings growth shows the degree can deliver career progress. If they can access UW campuses at in-state rates, those programs offer similar outcomes with significantly less debt.
Where Rasmussen University-Wisconsin Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Rasmussen University-Wisconsin graduates compare to all programs nationally
Rasmussen University-Wisconsin graduates earn $41k, placing them in the 29th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Wisconsin
Marketing bachelors's programs at peer institutions in Wisconsin (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Rasmussen University-Wisconsin | $41,377 | $58,760 | $37,530 | 0.91 |
| University of Wisconsin-Madison | $65,224 | $83,360 | $20,500 | 0.31 |
| Marquette University | $53,415 | $73,964 | $26,000 | 0.49 |
| University of Wisconsin-Eau Claire | $51,621 | $58,813 | $21,875 | 0.42 |
| University of Wisconsin-Oshkosh | $51,607 | — | $22,082 | 0.43 |
| Carthage College | $50,175 | $58,387 | $27,000 | 0.54 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Wisconsin
Compare tuition, earnings, and debt across Wisconsin schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Wisconsin-Madison Madison | $11,205 | $65,224 | $20,500 |
| Marquette University Milwaukee | $48,700 | $53,415 | $26,000 |
| University of Wisconsin-Eau Claire Eau Claire | $9,277 | $51,621 | $21,875 |
| University of Wisconsin-Oshkosh Oshkosh | $8,212 | $51,607 | $22,082 |
| Carthage College Kenosha | $36,500 | $50,175 | $27,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rasmussen University-Wisconsin, approximately 57% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 57 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.