Analysis
Saint Norbert's marketing program shows promising earnings growth, but prospective parents should know the sample size here is under 30 graduates—enough to be directional but not definitive. With that caveat in mind, graduates earn $46,934 initially and climb to $61,542 by year four, a 31% increase that outpaces typical marketing career trajectories. The program sits right at Wisconsin's median for first-year earnings but appears to accelerate past it over time.
The debt picture is notably favorable: $27,000 puts graduates in the 5th percentile nationally for marketing program debt, meaning 95% of similar programs leave students with more to repay. At a 0.58 debt-to-earnings ratio, graduates owe roughly seven months of salary—manageable by most standards. This is particularly important for a field like marketing where entry-level salaries aren't spectacular.
The gap with Wisconsin's flagship programs is real—UW-Madison marketing grads earn $65,000+ out of the gate—but Saint Norbert's lower debt load partially offsets that difference. For a student who thrives at smaller colleges (Saint Norbert enrolls just over 2,000 students) and isn't admission-competitive for Madison, this represents solid middle-ground value. Just recognize you're working with limited data that could shift as more graduates enter the workforce.
Where Saint Norbert College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Saint Norbert College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Saint Norbert College | $46,934 | $61,542 | +31% |
| University of Wisconsin-Madison | $65,224 | $83,360 | +28% |
| Marquette University | $53,415 | $73,964 | +38% |
| University of Wisconsin-Eau Claire | $51,621 | $58,813 | +14% |
| Rasmussen University-Wisconsin | $41,377 | $58,760 | +42% |
Compare to Similar Programs in Wisconsin
Marketing bachelors's programs at peer institutions in Wisconsin (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $44,432 | $46,934 | $61,542 | $27,000 | 0.58 | |
| $11,205 | $65,224 | $83,360 | $20,500 | 0.31 | |
| $48,700 | $53,415 | $73,964 | $26,000 | 0.49 | |
| $9,277 | $51,621 | $58,813 | $21,875 | 0.42 | |
| $8,212 | $51,607 | — | $22,082 | 0.43 | |
| $36,500 | $50,175 | $58,387 | $27,000 | 0.54 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Saint Norbert College, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 20 graduates with reported earnings and 21 graduates with debt data. Small samples may not be representative.