Analysis
Saint Vincent College's marketing program sits squarely in the middle of national outcomes but trails most Pennsylvania competitors. While first-year earnings of $44,466 nearly match the national median, they fall below the state median of $46,239βlanding in just the 40th percentile among PA marketing programs. More concerning, four years out, graduates earn $45,864, representing minimal growth and suggesting an earnings ceiling that arrives quickly.
The debt picture provides the program's saving grace: at $27,000, it's among the lowest in the country (5th percentile for debt burden) and slightly below Pennsylvania's typical load. This creates a manageable debt-to-earnings ratio of 0.61, meaning graduates should handle their payments without major strain. Compare this to Pennsylvania's elite marketing programs at Penn ($82K) or Villanova ($69K), which offer dramatically higher earnings but likely come with steeper tuition costs, especially for out-of-state students.
For families prioritizing affordability and debt minimization, Saint Vincent delivers a low-risk option with respectable starting salaries. However, if your student has competitive credentials (Saint Vincent's middle SAT is 1120), they might find better earning potential at programs like Drexel or Penn State, where marketing graduates typically earn $10,000+ more annuallyβa gap that compounds significantly over a career.
Where Saint Vincent College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Saint Vincent College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Saint Vincent College | $44,466 | $45,864 | +3% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Lehigh University | $55,236 | $85,576 | +55% |
| Villanova University | $69,633 | $79,586 | +14% |
| Bucknell University | $70,868 | $71,936 | +2% |
Compare to Similar Programs in Pennsylvania
Marketing bachelors's programs at peer institutions in Pennsylvania (55 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $41,100 | $44,466 | $45,864 | $27,000 | 0.61 | |
| $66,104 | $82,553 | $117,639 | $17,412 | 0.21 | |
| $64,772 | $70,868 | $71,936 | $26,000 | 0.37 | |
| $64,701 | $69,633 | $79,586 | $26,962 | 0.39 | |
| $60,663 | $57,838 | $68,543 | $27,000 | 0.47 | |
| $62,180 | $55,236 | $85,576 | $20,534 | 0.37 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Saint Vincent College, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 36 graduates with reported earnings and 42 graduates with debt data. Small samples may not be representative.