Median Earnings (1yr)
$48,229
67th percentile (60th in CA)
Median Debt
$15,000
38% below national median
Debt-to-Earnings
0.31
Manageable
Sample Size
372
Adequate data

Analysis

San Diego State's marketing program stands out for its exceptional debt management rather than sky-high earnings. With just $15,000 in median student debt—far below both the national average of $24,267 and California's $21,000 median—graduates enter the workforce with unusually light financial burdens. This debt-to-earnings ratio of 0.31 is among the best nationally, meaning graduates owe less than four months of their starting salary.

The earnings trajectory tells an encouraging story of steady career progression. Starting salaries of $48,229 match California's median for marketing programs and rank in the 67th percentile nationally, then grow substantially to $67,600 by year four—a 40% increase that suggests the program prepares students for advancement. While the program doesn't crack the top tier occupied by private schools like Santa Clara or University of San Diego, it delivers solid middle-pack performance within California's competitive landscape.

For families weighing cost against opportunity, SDSU's marketing program offers a compelling value equation: competitive earnings potential without the debt burden that often accompanies marketing degrees elsewhere. The combination of reasonable starting salaries, strong growth prospects, and minimal debt creates favorable conditions for financial stability after graduation.

Where San Diego State University Stands

Earnings vs. debt across all marketing bachelors's programs nationally

San Diego State UniversityOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How San Diego State University graduates compare to all programs nationally

San Diego State University graduates earn $48k, placing them in the 67th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in California

Marketing bachelors's programs at peer institutions in California (28 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
San Diego State University$48,229$67,600$15,0000.31
University of Phoenix-California$63,570$53,053$45,0700.71
Santa Clara University$58,493$79,997$19,7120.34
University of San Diego$56,313$69,411$21,3750.38
Ashford University$54,286$45,421$38,2340.70
San Francisco State University$52,072$60,322$12,3040.24
National Median$44,728—$24,2670.54

Other Marketing Programs in California

Compare tuition, earnings, and debt across California schools

SchoolIn-State TuitionEarnings (1yr)Debt
University of Phoenix-California
Ontario
—$63,570$45,070
Santa Clara University
Santa Clara
$59,241$58,493$19,712
University of San Diego
San Diego
$56,444$56,313$21,375
Ashford University
San Diego
$13,160$54,286$38,234
San Francisco State University
San Francisco
$7,424$52,072$12,304

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At San Diego State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.