Marketing at San Diego State University
Bachelor's Degree
Analysis
San Diego State's marketing program stands out for its exceptional debt management rather than sky-high earnings. With just $15,000 in median student debt—far below both the national average of $24,267 and California's $21,000 median—graduates enter the workforce with unusually light financial burdens. This debt-to-earnings ratio of 0.31 is among the best nationally, meaning graduates owe less than four months of their starting salary.
The earnings trajectory tells an encouraging story of steady career progression. Starting salaries of $48,229 match California's median for marketing programs and rank in the 67th percentile nationally, then grow substantially to $67,600 by year four—a 40% increase that suggests the program prepares students for advancement. While the program doesn't crack the top tier occupied by private schools like Santa Clara or University of San Diego, it delivers solid middle-pack performance within California's competitive landscape.
For families weighing cost against opportunity, SDSU's marketing program offers a compelling value equation: competitive earnings potential without the debt burden that often accompanies marketing degrees elsewhere. The combination of reasonable starting salaries, strong growth prospects, and minimal debt creates favorable conditions for financial stability after graduation.
Where San Diego State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How San Diego State University graduates compare to all programs nationally
San Diego State University graduates earn $48k, placing them in the 67th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in California
Marketing bachelors's programs at peer institutions in California (28 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| San Diego State University | $48,229 | $67,600 | $15,000 | 0.31 |
| University of Phoenix-California | $63,570 | $53,053 | $45,070 | 0.71 |
| Santa Clara University | $58,493 | $79,997 | $19,712 | 0.34 |
| University of San Diego | $56,313 | $69,411 | $21,375 | 0.38 |
| Ashford University | $54,286 | $45,421 | $38,234 | 0.70 |
| San Francisco State University | $52,072 | $60,322 | $12,304 | 0.24 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in California
Compare tuition, earnings, and debt across California schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Phoenix-California Ontario | — | $63,570 | $45,070 |
| Santa Clara University Santa Clara | $59,241 | $58,493 | $19,712 |
| University of San Diego San Diego | $56,444 | $56,313 | $21,375 |
| Ashford University San Diego | $13,160 | $54,286 | $38,234 |
| San Francisco State University San Francisco | $7,424 | $52,072 | $12,304 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At San Diego State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.