Location: Portsmouth, OH•In-State Tuition: $9,622•Out-of-State Tuition: $16,157
Est. Earnings (1yr)
$47,602
Est. from OH median (36 programs)
Est. Median Debt
$25,000
Est. from OH median (17 programs)

Analysis

Ohio's marketing programs show a wide earnings spread, with top programs like Miami University posting $59,000 first-year earnings while comparable programs to Shawnee State—those drawing from similar student populations and regions—typically land closer to $48,000. For a program in Portsmouth, a smaller Appalachian Ohio city, that $48,000 estimate aligns with regional economic realities rather than Columbus or Cincinnati corporate salary scales.

The estimated $25,000 debt load translates to roughly $280 in monthly payments over ten years, which should consume about 7% of gross monthly income based on typical first-year earnings. That's manageable territory—below the threshold where loan payments start dictating major life decisions. Marketing degrees also tend to offer growth trajectories as professionals build client relationships and industry expertise, though initial roles in smaller markets may mean starting in general business positions rather than specialized marketing functions.

The real consideration here is geographic: Shawnee State serves an economically challenged region where staying local after graduation means accepting lower wages than you'd find in Ohio's metro areas. If your student plans to launch their career in Portsmouth or similar markets, these figures reflect realistic expectations. If they're willing to relocate to Cleveland, Columbus, or Cincinnati, earnings could climb significantly—but then they're competing with graduates from programs that feed directly into those markets.

Where Shawnee State University Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Shawnee State University (estimated ±10%)Other marketing programs

Dashed lines show national medians. Upper-left = best value.

Compare to Similar Programs in Ohio

Marketing bachelors's programs at peer institutions in Ohio (51 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Shawnee State UniversityPortsmouth$9,622$47,602*—$25,000*—
Miami University-OxfordOxford$17,809$59,043*$75,634$21,963*0.37
Ohio State University-Main CampusColumbus$12,859$56,465*$69,870$21,198*0.38
Ohio University-Chillicothe CampusChillicothe$6,178$55,022*$64,113$25,000*0.45
Ohio University-Eastern CampusSaint Clairsville$6,178$55,022*$64,113$25,000*0.45
Ohio University-Southern CampusIronton$6,178$55,022*$64,113$25,000*0.45
National Median—$44,728*—$24,267*0.54
* Estimated from similar programs

Career Paths

Occupations commonly associated with marketing graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$138,060/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Survey Researchers

Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.

$63,380/yrJobs growth:Master's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Shawnee State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 36 similar programs in OH. Actual outcomes may vary.