Specialized Sales, Merchandising and Marketing Operations at Southern New Hampshire University
Bachelor's Degree
snhu.eduAnalysis
Southern New Hampshire University's marketing operations program produces graduates earning $41,181 in their first year—15% above the national median for this field—with debt levels that rank in the 5th percentile nationally (meaning 95% of comparable programs saddle students with more debt). This is a notably accessible pathway: with a 96% admission rate serving nearly half Pell Grant recipients, SNHU delivers above-average outcomes without the typical premium pricing seen at selective institutions. The 0.76 debt-to-earnings ratio is manageable, and earnings climb 20% to $49,244 by year four, suggesting solid career trajectory.
The wrinkle? As the only school reporting this specific program in New Hampshire, state-level comparisons are limited. However, graduates here outperform 78% of similar programs nationwide, which matters more for a field where job opportunities aren't confined to one state. The moderate sample size (30-100 graduates) provides reasonable confidence in these figures without the volatility of tiny cohorts.
For families weighing affordability against outcomes, this program threads an important needle: it costs less than most competitors while delivering better-than-average results. A student graduating with $31,000 in debt and earning over $40,000 immediately can manage repayment, especially with growth potential built in. If your child is interested in sales and marketing operations but worried about debt or getting into more selective schools, SNHU offers a practical entry point with demonstrably solid returns.
Where Southern New Hampshire University Stands
Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally
Earnings Distribution
How Southern New Hampshire University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Southern New Hampshire University | $41,181 | $49,244 | +20% |
| Saint Joseph's University - Philadelphia | $56,794 | $71,451 | +26% |
| Marist University | $47,137 | $68,549 | +45% |
| Northwood University | $64,100 | $65,717 | +3% |
| Fashion Institute of Technology | $42,717 | $60,232 | +41% |
Compare to Similar Programs Nationally
Specialized Sales, Merchandising and Marketing Operations bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $16,450 | $41,181 | $49,244 | $31,149 | 0.76 | |
| $33,000 | $64,100 | $65,717 | $27,000 | 0.42 | |
| $51,340 | $56,794 | $71,451 | $26,500 | 0.47 | |
| $28,550 | $47,289 | — | $27,000 | 0.57 | |
| $46,140 | $47,137 | $68,549 | $25,000 | 0.53 | |
| $13,630 | $46,695 | $52,921 | $26,750 | 0.57 | |
| National Median | — | $35,806 | — | $26,750 | 0.75 |
Career Paths
Occupations commonly associated with specialized sales, merchandising and marketing operations graduates
Marketing Managers
Models
Securities, Commodities, and Financial Services Sales Agents
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Merchandise Displayers and Window Trimmers
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southern New Hampshire University, approximately 47% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 76 graduates with reported earnings and 82 graduates with debt data. Small samples may not be representative.