Median Earnings (1yr)
$59,698
64th percentile
Median Debt
$24,711
At national median
Debt-to-Earnings
0.41
Manageable
Sample Size
28
Limited data

Analysis

With just two schools offering this program in Oklahoma, University of Central Oklahoma's sales graduates hit the median on both earnings and debt—but that median looks solid. At $59,698 first-year earnings against $24,711 in debt, you're looking at a debt burden under half of what graduates earn right out of the gate, a comfortable position that beats many business programs nationally.

The national context is more revealing: this program ranks in the 64th percentile for earnings among 84 comparable programs nationwide, meaning it outperforms about two-thirds of other sales and merchandising degrees. The $6,250 premium over the national median is significant for an 82% admission rate school. Typical debt loads match the national average almost exactly, so you're not paying a premium for access to this program.

The major caveat here is the small sample size—fewer than 30 graduates in the data—so these numbers could swing considerably year to year. For a student reasonably certain about a sales career, though, the math works: manageable debt, above-average starting salary, and entry to a field where performance and commissions often drive compensation beyond base pay. The risk is typical for specialized business programs at accessible institutions, but the early returns suggest competent job placement in a relatively strong regional market.

Where University of Central Oklahoma Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

University of Central OklahomaOther general sales, merchandising programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of Central Oklahoma graduates compare to all programs nationally

University of Central Oklahoma graduates earn $60k, placing them in the 64th percentile of all general sales, merchandising bachelors programs nationally.

Compare to Similar Programs in Oklahoma

General Sales, Merchandising bachelors's programs at peer institutions in Oklahoma (2 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Central Oklahoma$59,698$24,7110.41
National Median$53,448$24,6490.46

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Central Oklahoma, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 28 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.