Analysis
With just two schools offering this program in Oklahoma, University of Central Oklahoma's sales graduates hit the median on both earnings and debt—but that median looks solid. At $59,698 first-year earnings against $24,711 in debt, you're looking at a debt burden under half of what graduates earn right out of the gate, a comfortable position that beats many business programs nationally.
The national context is more revealing: this program ranks in the 64th percentile for earnings among 84 comparable programs nationwide, meaning it outperforms about two-thirds of other sales and merchandising degrees. The $6,250 premium over the national median is significant for an 82% admission rate school. Typical debt loads match the national average almost exactly, so you're not paying a premium for access to this program.
The major caveat here is the small sample size—fewer than 30 graduates in the data—so these numbers could swing considerably year to year. For a student reasonably certain about a sales career, though, the math works: manageable debt, above-average starting salary, and entry to a field where performance and commissions often drive compensation beyond base pay. The risk is typical for specialized business programs at accessible institutions, but the early returns suggest competent job placement in a relatively strong regional market.
Where University of Central Oklahoma Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Earnings Distribution
How University of Central Oklahoma graduates compare to all programs nationally
Compare to Similar Programs Nationally
General Sales, Merchandising bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,522 | $59,698 | — | $24,711 | 0.41 | |
| $8,300 | $93,151 | $81,347 | $24,272 | 0.26 | |
| $54,844 | $84,271 | $129,286 | $20,500 | 0.24 | |
| $8,886 | $75,543 | $72,918 | $24,810 | 0.33 | |
| $5,786 | $72,092 | $77,423 | $20,750 | 0.29 | |
| $13,099 | $66,372 | — | $22,000 | 0.33 | |
| National Median | — | $53,448 | — | $24,649 | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Central Oklahoma, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 28 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.