Median Earnings (1yr)
$59,698
64th percentile
Median Debt
$24,711
At national median

Analysis

With just two schools offering this program in Oklahoma, University of Central Oklahoma's sales graduates hit the median on both earnings and debt—but that median looks solid. At $59,698 first-year earnings against $24,711 in debt, you're looking at a debt burden under half of what graduates earn right out of the gate, a comfortable position that beats many business programs nationally.

The national context is more revealing: this program ranks in the 64th percentile for earnings among 84 comparable programs nationwide, meaning it outperforms about two-thirds of other sales and merchandising degrees. The $6,250 premium over the national median is significant for an 82% admission rate school. Typical debt loads match the national average almost exactly, so you're not paying a premium for access to this program.

The major caveat here is the small sample size—fewer than 30 graduates in the data—so these numbers could swing considerably year to year. For a student reasonably certain about a sales career, though, the math works: manageable debt, above-average starting salary, and entry to a field where performance and commissions often drive compensation beyond base pay. The risk is typical for specialized business programs at accessible institutions, but the early returns suggest competent job placement in a relatively strong regional market.

Where University of Central Oklahoma Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

Earnings Distribution

How University of Central Oklahoma graduates compare to all programs nationally

Compare to Similar Programs Nationally

General Sales, Merchandising bachelors's programs at top institutions nationally

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Central OklahomaEdmond$8,522$59,698$24,7110.41
Western Governors UniversitySalt Lake City$8,300$93,151$81,347$24,2720.26
Baylor UniversityWaco$54,844$84,271$129,286$20,5000.24
Bellevue UniversityBellevue$8,886$75,543$72,918$24,8100.33
Kennesaw State UniversityKennesaw$5,786$72,092$77,423$20,7500.29
Texas A&M University-College StationCollege Station$13,099$66,372$22,0000.33
National Median$53,448$24,6490.46

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Central Oklahoma, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 28 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.