Analysis
University of Hartford graduates in this sales program face a concerning national picture but a more nuanced local reality. While first-year earnings of $43,000 place graduates in just the 19th percentile nationally for this degree, they actually match the Connecticut median for sales programs. The $27,000 in typical debt is manageable at 0.63 times first-year earnings, and the 38% earnings bump to $59,000 by year four shows meaningful career progression.
The puzzle here is the wide gap between national and state performance. Since Connecticut has only two schools offering this bachelor's program, that 60th percentile state ranking is less meaningful than usualβyou're essentially comparing against one other option. The real comparison should be against the $53,000 national median, where Hartford falls $10,000 short initially. This matters because sales careers are portable; your child won't be limited to Connecticut employers.
For families specifically seeking in-state tuition and Connecticut-based opportunities, the debt level is reasonable and the earnings trajectory points upward. But if you're paying out-of-state rates or could access stronger programs elsewhere at similar cost, the below-average national placement should raise questions about career services and employer connections. The moderate sample size suggests consistent outcomes, but those outcomes trail most competing programs across the country.
Where University of Hartford Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Earnings Distribution
How University of Hartford graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Hartford | $42,956 | $59,163 | +38% |
| Baylor University | $84,271 | $129,286 | +53% |
| Western Governors University | $93,151 | $81,347 | -13% |
| Purdue University-Main Campus | $62,580 | $79,965 | +28% |
| Kennesaw State University | $72,092 | $77,423 | +7% |
Compare to Similar Programs Nationally
General Sales, Merchandising bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $47,647 | $42,956 | $59,163 | $27,000 | 0.63 | |
| $8,300 | $93,151 | $81,347 | $24,272 | 0.26 | |
| $54,844 | $84,271 | $129,286 | $20,500 | 0.24 | |
| $8,886 | $75,543 | $72,918 | $24,810 | 0.33 | |
| $5,786 | $72,092 | $77,423 | $20,750 | 0.29 | |
| $13,099 | $66,372 | β | $22,000 | 0.33 | |
| National Median | β | $53,448 | β | $24,649 | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Hartford, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 41 graduates with reported earnings and 46 graduates with debt data. Small samples may not be representative.