General Sales, Merchandising at University of Hartford
Bachelor's Degree
Analysis
University of Hartford graduates in this sales program face a concerning national picture but a more nuanced local reality. While first-year earnings of $43,000 place graduates in just the 19th percentile nationally for this degree, they actually match the Connecticut median for sales programs. The $27,000 in typical debt is manageable at 0.63 times first-year earnings, and the 38% earnings bump to $59,000 by year four shows meaningful career progression.
The puzzle here is the wide gap between national and state performance. Since Connecticut has only two schools offering this bachelor's program, that 60th percentile state ranking is less meaningful than usual—you're essentially comparing against one other option. The real comparison should be against the $53,000 national median, where Hartford falls $10,000 short initially. This matters because sales careers are portable; your child won't be limited to Connecticut employers.
For families specifically seeking in-state tuition and Connecticut-based opportunities, the debt level is reasonable and the earnings trajectory points upward. But if you're paying out-of-state rates or could access stronger programs elsewhere at similar cost, the below-average national placement should raise questions about career services and employer connections. The moderate sample size suggests consistent outcomes, but those outcomes trail most competing programs across the country.
Where University of Hartford Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Hartford graduates compare to all programs nationally
University of Hartford graduates earn $43k, placing them in the 19th percentile of all general sales, merchandising bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Connecticut
General Sales, Merchandising bachelors's programs at peer institutions in Connecticut (2 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Hartford | $42,956 | $59,163 | $27,000 | 0.63 |
| National Median | $53,448 | — | $24,649 | 0.46 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Hartford, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 41 graduates with reported earnings and 46 graduates with debt data. Small samples may not be representative.