Marketing at University of Holy Cross

In Louisiana's marketing job market, bachelor's graduates from similar programs typically earn around $38,000 in their first year—well below the $45,000 national median for marketing degrees. University of Holy Cross's program appears to track with this state pattern, based on peer institutions across Louisiana, though without school-specific data we're working from broader averages. That $7,000 gap against the national benchmark adds up to $35,000+ over five years, making location a significant factor in the return on this degree.

The estimated $26,000 debt load falls within typical ranges for marketing programs, creating a debt-to-earnings ratio of 0.69 that's manageable but not comfortable. Louisiana's other marketing programs show a wide spread—from Tulane's $61,000 outcomes down to mid-$30,000 figures elsewhere—suggesting that institutional reputation and network effects matter considerably in this field. Holy Cross's 99% admission rate positions it at the accessible end of this spectrum, where outcomes tend to lag behind more selective competitors.

For families considering this program, the combination of estimated below-national earnings and moderate debt means your graduate would likely need to be strategic about their first job. New Orleans offers marketing opportunities in tourism and hospitality, but starting salaries there may not stretch as far as similar figures would elsewhere. If staying in Louisiana is the plan, this program appears aligned with state norms—just know those norms trail the national market by a meaningful margin.