Marketing at University of Massachusetts-Dartmouth

UMass Dartmouth's marketing program sits in the middle of a crowded Massachusetts field—not exceptional, but financially sensible. Graduates earn $42,782 in their first year, landing around the 40th percentile statewide. That's roughly $4,000 less than the state median but still close to the national benchmark. By year four, earnings climb to $49,635, showing healthy 16% growth. The real advantage here is debt: at $27,000, it's actually slightly above the state median, but the manageable debt-to-earnings ratio of 0.63 means graduates typically carry less than eight months' salary in loans.

Here's the practical tradeoff: your child won't command the $60,000+ starting salaries of Bentley or Boston College grads, but they also won't face the corresponding tuition bills. For students who need an affordable state school option and don't have the credentials for UMass Amherst (where marketing grads earn $58,462), Dartmouth delivers a straightforward value proposition. The 92% admission rate means access is easy, and with over 100 graduates in this dataset, these earnings figures are reliable.

The bottom line: this program won't differentiate your child in the Massachusetts job market, but it won't saddle them with crushing debt either. If they're considering UMass Dartmouth for in-state tuition reasons, the marketing program performs adequately—just set realistic expectations about starting salary relative to more selective options.