Median Earnings (1yr)
$51,066
42nd percentile
Median Debt
$20,500
17% below national median

Analysis

The University of Minnesota-Twin Cities offers a solid launching point for sales careers, though first-year earnings trail the national median by about $2,400. What matters more is the trajectory: graduates see their earnings jump 31% by year four to $67,040—well above the national median and positioning them firmly in the middle of the pack nationally. Among Minnesota's five sales programs, this one ranks at the 60th percentile for earnings, making it a respectable in-state option for families seeking Big Ten credentials without going out of state.

The financial package looks reasonable with $20,500 in typical debt—about $4,000 below the national median for sales programs. That debt-to-earnings ratio of 0.40 means most graduates can manage their loans on a sales salary, especially as their income grows through their twenties. With robust sample size backing these numbers, there's good confidence in what you're seeing.

For Minnesota families, this represents a middle-of-the-road investment that gets better with time. You're not paying a premium for dramatic early earnings, but you're also not burdening your child with excessive debt. The program works best for students who understand that sales careers often reward experience and relationship-building—the kind of skills that compound in value after graduation rather than paying off immediately.

Where University of Minnesota-Twin Cities Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

Earnings Distribution

How University of Minnesota-Twin Cities graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Minnesota-Twin Cities$51,066$67,040+31%
Baylor University$84,271$129,286+53%
Western Governors University$93,151$81,347-13%
Purdue University-Main Campus$62,580$79,965+28%
Kennesaw State University$72,092$77,423+7%

Compare to Similar Programs Nationally

General Sales, Merchandising bachelors's programs at top institutions nationally

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Minnesota-Twin CitiesMinneapolis$16,488$51,066$67,040$20,5000.40
Western Governors UniversitySalt Lake City$8,300$93,151$81,347$24,2720.26
Baylor UniversityWaco$54,844$84,271$129,286$20,5000.24
Bellevue UniversityBellevue$8,886$75,543$72,918$24,8100.33
Kennesaw State UniversityKennesaw$5,786$72,092$77,423$20,7500.29
Texas A&M University-College StationCollege Station$13,099$66,372$22,0000.33
National Median$53,448$24,6490.46

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Minnesota-Twin Cities, approximately 17% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 146 graduates with reported earnings and 143 graduates with debt data. Small samples may not be representative.