Median Earnings (1yr)
$51,066
42nd percentile
Median Debt
$20,500
17% below national median
Debt-to-Earnings
0.40
Manageable
Sample Size
146
Adequate data

Analysis

The University of Minnesota-Twin Cities offers a solid launching point for sales careers, though first-year earnings trail the national median by about $2,400. What matters more is the trajectory: graduates see their earnings jump 31% by year four to $67,040—well above the national median and positioning them firmly in the middle of the pack nationally. Among Minnesota's five sales programs, this one ranks at the 60th percentile for earnings, making it a respectable in-state option for families seeking Big Ten credentials without going out of state.

The financial package looks reasonable with $20,500 in typical debt—about $4,000 below the national median for sales programs. That debt-to-earnings ratio of 0.40 means most graduates can manage their loans on a sales salary, especially as their income grows through their twenties. With robust sample size backing these numbers, there's good confidence in what you're seeing.

For Minnesota families, this represents a middle-of-the-road investment that gets better with time. You're not paying a premium for dramatic early earnings, but you're also not burdening your child with excessive debt. The program works best for students who understand that sales careers often reward experience and relationship-building—the kind of skills that compound in value after graduation rather than paying off immediately.

Where University of Minnesota-Twin Cities Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

University of Minnesota-Twin CitiesOther general sales, merchandising programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of Minnesota-Twin Cities graduates compare to all programs nationally

University of Minnesota-Twin Cities graduates earn $51k, placing them in the 42th percentile of all general sales, merchandising bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Minnesota

General Sales, Merchandising bachelors's programs at peer institutions in Minnesota (5 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Minnesota-Twin Cities$51,066$67,040$20,5000.40
National Median$53,448—$24,6490.46

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Minnesota-Twin Cities, approximately 17% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 146 graduates with reported earnings and 143 graduates with debt data. Small samples may not be representative.