Median Earnings (1yr)
$46,239
57th percentile (60th in PA)
Median Debt
$25,606
6% above national median
Debt-to-Earnings
0.55
Manageable
Sample Size
259
Adequate data

Analysis

University of Pittsburgh-Johnstown's marketing program shows graduates making solid progress in their early careers, with earnings jumping 43% from $46,239 to over $66,000 within four years. This trajectory matters more than the modest starting salary—especially given that graduates carry just $25,606 in debt, creating a manageable debt-to-earnings ratio of 0.55.

The program sits right at Pennsylvania's median for marketing starting salaries but significantly outperforms in keeping debt low. While elite Pennsylvania programs like Penn and Villanova command much higher starting salaries, they also typically come with steeper price tags. UPitt-Johnstown delivers middle-of-the-pack results without saddling graduates with burdensome debt. The 96% admission rate means access isn't a barrier for most students who want this outcome.

The real appeal here is the growth pattern. By year four, graduates are earning nearly 50% more than the national median for marketing majors, suggesting the program provides skills or networks that translate into career advancement. For families prioritizing financial stability over prestige, this combination—reasonable debt, steady starting salary, strong earning growth—creates a viable path into marketing careers without the financial stress that often accompanies business degrees.

Where University of Pittsburgh-Johnstown Stands

Earnings vs. debt across all marketing bachelors's programs nationally

University of Pittsburgh-JohnstownOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of Pittsburgh-Johnstown graduates compare to all programs nationally

University of Pittsburgh-Johnstown graduates earn $46k, placing them in the 57th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Pennsylvania

Marketing bachelors's programs at peer institutions in Pennsylvania (55 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Pittsburgh-Johnstown$46,239$66,288$25,6060.55
University of Pennsylvania$82,553$117,639$17,4120.21
Bucknell University$70,868$71,936$26,0000.37
Villanova University$69,633$79,586$26,9620.39
Drexel University$57,838$68,543$27,0000.47
Lehigh University$55,236$85,576$20,5340.37
National Median$44,728—$24,2670.54

Other Marketing Programs in Pennsylvania

Compare tuition, earnings, and debt across Pennsylvania schools

SchoolIn-State TuitionEarnings (1yr)Debt
University of Pennsylvania
Philadelphia
$66,104$82,553$17,412
Bucknell University
Lewisburg
$64,772$70,868$26,000
Villanova University
Villanova
$64,701$69,633$26,962
Drexel University
Philadelphia
$60,663$57,838$27,000
Lehigh University
Bethlehem
$62,180$55,236$20,534

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Pittsburgh-Johnstown, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 259 graduates with reported earnings and 280 graduates with debt data. Small samples may not be representative.