Location: Livingston, AL•In-State Tuition: $10,990•Out-of-State Tuition: $20,090•Admission Rate: 87%•Avg SAT: 1015
Est. Earnings (1yr)
$40,225
Est. from AL median (9 programs)
Est. Median Debt
$23,036
Est. from AL median (8 programs)

Analysis

At $23,000 in estimated debt against roughly $40,000 in starting earnings, this marketing degree lands squarely in the middle of what Alabama's programs typically produce. Based on comparable marketing programs across the state, graduates here would earn about $4,500 less annually than the national median—a meaningful gap, though the debt burden is slightly lower too. The debt-to-earnings ratio of 0.57 suggests graduates could manage payments without overwhelming financial strain, particularly important given that over half the student body qualifies for Pell grants.

The challenge is competition within Alabama itself. Flagship programs at Alabama and Auburn report first-year earnings above $45,000, while even regional competitor University of North Alabama sits at roughly $40,500. Marketing is a field where your network and the recruiting ecosystem around your school matter considerably, and West Alabama's rural location in Livingston (population 3,000) offers fewer immediate industry connections than Birmingham, Huntsville, or even Florence.

For families weighing this option, the math isn't prohibitive, but recognize you're looking at estimated outcomes based on peer institutions—not tracked results from West Alabama's own graduates. If comparable schools are producing these numbers, this program offers reasonable value for students committed to staying in Alabama. But if higher-earning opportunities matter, the state's larger universities with verified track records present a measurable advantage worth the comparison.

Where University of West Alabama Stands

Earnings vs. debt across all marketing bachelors's programs nationally

University of West Alabama (estimated ±10%)Other marketing programs

Dashed lines show national medians. Upper-left = best value.

Compare to Similar Programs in Alabama

Marketing bachelors's programs at peer institutions in Alabama (16 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
University of West AlabamaLivingston$10,990$40,225*—$23,036*—
The University of AlabamaTuscaloosa$11,900$48,879*$65,054$23,071*0.47
Samford UniversityBirmingham$38,144$47,565*$47,133$18,000*0.38
Auburn UniversityAuburn$12,536$45,460*$56,959$20,500*0.45
University of North AlabamaFlorence$11,990$40,470*$52,250$21,500*0.53
University of Alabama in HuntsvilleHuntsville$11,770$40,225*—$23,000*0.57
National Median—$44,728*—$24,267*0.54
* Estimated from similar programs

Career Paths

Occupations commonly associated with marketing graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$138,060/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Survey Researchers

Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.

$63,380/yrJobs growth:Master's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of West Alabama, approximately 54% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 9 similar programs in AL. Actual outcomes may vary.