Marketing at University of Wisconsin-Milwaukee

UW-Milwaukee's marketing program produces graduates who earn slightly above the national average but lag behind other Wisconsin schools, creating a nuanced value picture. While first-year earnings of $46,000 exceed the national median by about $1,200, they fall short of Wisconsin's state median by nearly $900. More concerning, this program ranks in just the 40th percentile among Wisconsin marketing programs, meaning 60% of in-state alternatives deliver stronger earning outcomes.

The debt picture offers more reassurance. At $26,000, student debt matches both state and national medians, and the 0.57 debt-to-earnings ratio suggests manageable monthly payments for most graduates. The 22% earnings growth over four years is solid, bringing mid-career earnings to $56,000. However, when compared to top Wisconsin programs like UW-Madison ($65,000) or even UW-Eau Claire ($52,000), the earnings gap becomes apparent.

For Wisconsin families, this program represents decent value but not exceptional performance. The accessible 88% admission rate makes it a realistic option for many students, but parents should weigh whether the lower earnings trajectory justifies choosing UW-Milwaukee over stronger in-state alternatives. If your child can gain admission to higher-ranked Wisconsin programs, the earnings premium likely justifies the effort.