Marketing at Walsh College
Bachelor's Degree
Analysis
Walsh College marketing graduates start behind the pack at $40,882—below both Michigan's median ($44,379) and the national benchmark ($44,728). However, this program's real story emerges in year four, when earnings jump 58% to $64,436, ultimately surpassing several larger Michigan universities. That trajectory matters, especially when paired with remarkably low debt of just $15,150—roughly 40% of what typical Michigan marketing graduates carry.
The trade-off is clear: accept a slower launch in exchange for minimal debt burden and strong mid-career positioning. While Michigan State grads earn $16,000 more right out of the gate, Walsh students owe $10,000 less and catch up significantly by year four. The debt-to-earnings ratio of 0.37 means graduates can realistically pay off loans within a year or two of full-time work, creating financial flexibility that peers at other programs won't have.
For families prioritizing debt avoidance, this presents compelling value despite the below-average starting salary. The moderate sample size (30-100 graduates) suggests consistent outcomes rather than outliers. Just understand your child will likely need patience during those first few years—the payoff comes with experience, not immediately after commencement.
Where Walsh College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Walsh College graduates compare to all programs nationally
Walsh College graduates earn $41k, placing them in the 25th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Walsh College | $40,882 | $64,436 | $15,150 | 0.37 |
| Michigan State University | $57,275 | $78,148 | $23,896 | 0.42 |
| Central Michigan University | $55,296 | $69,950 | $27,000 | 0.49 |
| Western Michigan University | $53,081 | $60,095 | $25,750 | 0.49 |
| Oakland University | $50,087 | $63,669 | $25,715 | 0.51 |
| Wayne State University | $47,929 | $54,580 | $24,382 | 0.51 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Michigan
Compare tuition, earnings, and debt across Michigan schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Michigan State University East Lansing | $15,988 | $57,275 | $23,896 |
| Central Michigan University Mount Pleasant | $14,190 | $55,296 | $27,000 |
| Western Michigan University Kalamazoo | $15,298 | $53,081 | $25,750 |
| Oakland University Rochester Hills | $14,694 | $50,087 | $25,715 |
| Wayne State University Detroit | $14,297 | $47,929 | $24,382 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Walsh College, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 41 graduates with reported earnings and 42 graduates with debt data. Small samples may not be representative.