Analysis
Walsh College marketing graduates start behind the pack at $40,882βbelow both Michigan's median ($44,379) and the national benchmark ($44,728). However, this program's real story emerges in year four, when earnings jump 58% to $64,436, ultimately surpassing several larger Michigan universities. That trajectory matters, especially when paired with remarkably low debt of just $15,150βroughly 40% of what typical Michigan marketing graduates carry.
The trade-off is clear: accept a slower launch in exchange for minimal debt burden and strong mid-career positioning. While Michigan State grads earn $16,000 more right out of the gate, Walsh students owe $10,000 less and catch up significantly by year four. The debt-to-earnings ratio of 0.37 means graduates can realistically pay off loans within a year or two of full-time work, creating financial flexibility that peers at other programs won't have.
For families prioritizing debt avoidance, this presents compelling value despite the below-average starting salary. The moderate sample size (30-100 graduates) suggests consistent outcomes rather than outliers. Just understand your child will likely need patience during those first few yearsβthe payoff comes with experience, not immediately after commencement.
Where Walsh College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Walsh College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Walsh College | $40,882 | $64,436 | +58% |
| Michigan State University | $57,275 | $78,148 | +36% |
| Central Michigan University | $55,296 | $69,950 | +27% |
| University of Michigan-Dearborn | $46,664 | $66,233 | +42% |
| Ferris State University | $39,668 | $64,239 | +62% |
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| β | $40,882 | $64,436 | $15,150 | 0.37 | |
| $15,988 | $57,275 | $78,148 | $23,896 | 0.42 | |
| $14,190 | $55,296 | $69,950 | $27,000 | 0.49 | |
| $15,298 | $53,081 | $60,095 | $25,750 | 0.49 | |
| $14,694 | $50,087 | $63,669 | $25,715 | 0.51 | |
| $14,297 | $47,929 | $54,580 | $24,382 | 0.51 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Walsh College, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 41 graduates with reported earnings and 42 graduates with debt data. Small samples may not be representative.