Analysis
York College's Marketing program delivers remarkably consistent results, with graduates earning essentially the same amount ($46,326) one year out as they do four years later ($46,541). While this stability might seem reassuring compared to programs where earnings decline, the complete absence of growth over four years raises questions about career progression and advancement opportunities. At 60th percentile among Pennsylvania marketing programs, this sits squarely in the middleβnotably trailing the elite private universities but performing slightly better than the state median of $46,239.
The debt picture offers a genuine bright spot: at $26,043, graduates carry manageable loans that represent just over half a year's starting salary. That 0.56 debt-to-earnings ratio means most graduates should be able to handle their payments without financial stress, even with flat income growth. Compared nationally, York ranks in the 31st percentile for debtβmeaning 69% of marketing programs leave students with more debt.
For a family weighing this investment, the question becomes whether predictable, modest earnings justify four years of college when the income trajectory appears to plateau immediately. If your child is debt-averse and wants stability over high earnings potential, this works. But if you're hoping marketing becomes a launching pad for significant career growth, the earnings data suggests graduates aren't seeing those opportunities materialize, at least not in the first four years.
Where York College of Pennsylvania Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How York College of Pennsylvania graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| York College of Pennsylvania | $46,326 | $46,541 | +0% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Lehigh University | $55,236 | $85,576 | +55% |
| Villanova University | $69,633 | $79,586 | +14% |
| Bucknell University | $70,868 | $71,936 | +2% |
Compare to Similar Programs in Pennsylvania
Marketing bachelors's programs at peer institutions in Pennsylvania (55 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $24,606 | $46,326 | $46,541 | $26,043 | 0.56 | |
| $66,104 | $82,553 | $117,639 | $17,412 | 0.21 | |
| $64,772 | $70,868 | $71,936 | $26,000 | 0.37 | |
| $64,701 | $69,633 | $79,586 | $26,962 | 0.39 | |
| $60,663 | $57,838 | $68,543 | $27,000 | 0.47 | |
| $62,180 | $55,236 | $85,576 | $20,534 | 0.37 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At York College of Pennsylvania, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 36 graduates with reported earnings and 37 graduates with debt data. Small samples may not be representative.