Analysis
Ashland University's marketing graduates start strong at $50,812โwell above both the national median ($44,728) and Ohio's state median ($47,602). But here's the important caveat: these figures come from a small graduating class (fewer than 30 students), which means a few high earners could be skewing the numbers upward. Still, landing in Ohio's 60th percentile suggests this program delivers competitive outcomes within the state, even if it trails flagship programs like Ohio State and Miami.
The $26,000 debt load is reasonable, translating to a 0.51 debt-to-earnings ratio that makes repayment manageable on a typical marketing salary. Earnings growth from year one to year four is modest at 4%, which tracks with the reality that many marketing careers reward experience gained through job changes rather than tenure at one company. One caution: the small sample size means your child's actual experience could vary significantly from these medians, depending on their industry, role, and how well they network during school.
For an 81%-acceptance-rate regional university, Ashland punches above its weight in marketing outcomes. If your child is drawn to a smaller campus environment and plans to work in Ohio, this program appears to deliver solid value without crushing debt. Just don't expect the same starting salary premium you'd see at Ohio's top-tier public universities.
Where Ashland University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Ashland University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Ashland University | $50,812 | $52,634 | +4% |
| Miami University-Oxford | $59,043 | $75,634 | +28% |
| Ohio State University-Main Campus | $56,465 | $69,870 | +24% |
| University of Dayton | $54,504 | $69,513 | +28% |
| Bowling Green State University-Main Campus | $47,272 | $64,541 | +37% |
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $28,910 | $50,812 | $52,634 | $26,000 | 0.51 | |
| $17,809 | $59,043 | $75,634 | $21,963 | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198 | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| National Median | โ | $44,728 | โ | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ashland University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 27 graduates with debt data. Small samples may not be representative.