Marketing at Bowling Green State University-Main Campus

Bowling Green's marketing program starts graduates at $47,272—beating the national median but falling short of Ohio's state average by about $330. More importantly, it sits at the 40th percentile among Ohio marketing programs, meaning 60% of in-state alternatives deliver better initial outcomes. Compare this to Miami University's $59,043 or Ohio State's $56,465, and you're looking at a roughly $9,000-$12,000 annual gap right out of the gate.

The silver lining here is trajectory: earnings jump 37% to $64,541 by year four, suggesting graduates do catch up as they gain experience. Debt is manageable at $24,250—nearly identical to state and national medians—creating a reasonable 0.51 debt-to-earnings ratio. With an 81% admission rate, this program offers accessibility that Ohio State (54%) and Miami (88% but more competitive) may not.

For an Ohio family, this comes down to priorities. If your student has strong stats and can get into Miami or Ohio State, those programs offer a meaningful earnings advantage. But if Bowling Green is the most affordable option or fits other criteria (location, campus culture), the moderate debt load and solid earnings growth mean this isn't a financial trap—just not a standout performer in a competitive state market.