Marketing at Brigham Young University

BYU's marketing program punches significantly above what the tuition bill would suggest. Graduates earn $64,256 in their first year—44% above the national median for marketing majors—while carrying only $10,500 in debt. That's less than half the national median debt for this degree. The debt-to-earnings ratio of 0.16 means most graduates could realistically pay off their loans within months rather than years, giving them financial flexibility that most marketing graduates simply don't have.

The Utah context reveals an interesting wrinkle: while BYU outperforms 95% of marketing programs nationally, it sits at the 60th percentile among Utah schools. That's not a weakness—it reflects Utah's unusually strong marketing outcomes overall. Even at the 60th percentile in-state, BYU grads still earn $10,000+ more than the state median. The program's real strength shows in the trajectory: 30% earnings growth by year four pushes median compensation past $83,000, suggesting graduates are advancing into management or higher-value marketing roles rather than stalling in entry-level positions.

For families concerned about ROI on a business degree, this program delivers. The combination of minimal debt and strong early earnings means your child starts their career with options rather than obligations. The moderate sample size suggests reliable data without major outliers skewing results.