Marketing at Weber State University

Weber State's marketing program delivers something rare: top-tier national outcomes with minimal debt burden. Graduates earn $53,592 in their first year—beating 89% of marketing programs nationwide and virtually matching Utah's state median. The $18,076 debt load is exceptionally low, ranking in the 95th percentile nationally, meaning graduates owe just one-third of their first-year salary. That 0.34 debt-to-earnings ratio compares favorably to the typical marketing graduate who faces debt closer to half their starting salary.

The Utah context reveals an interesting nuance. While Weber State sits at the 40th percentile among state programs, that's largely because Utah's marketing programs cluster tightly around $54,000—the state simply doesn't have many weak performers. Weber State trails BYU by $11,000 and the University of Utah by just $2,400, but those schools typically come with higher costs and competitive admissions. The 20% earnings growth to $64,000 by year four also suggests strong career progression.

For families weighing cost against outcomes, this program offers a compelling value proposition. Your child would graduate with manageable debt and earnings that exceed most marketing programs nationwide, even if they're not the absolute highest in Utah. The moderate sample size means these results are based on real graduate data, not projections.