Marketing at University of Utah

The University of Utah's marketing program lands graduates earnings that crush the national median by 25%, yet within Utah, it's only middle-of-the-pack—a reflection of just how strong marketing outcomes are across the state. Still, with first-year earnings of $56,011 and the debt-to-earnings ratio at just 0.37, graduates are positioned to pay down that $20,632 in debt relatively quickly, especially as earnings climb to nearly $69,000 by year four.

The 60th percentile ranking within Utah tells an interesting story. While BYU's program leads the state at $64,000, the U of U is competitive with Utah State and UVU, and all of these schools significantly outperform the national landscape. What matters more than the state ranking is the absolute number: walking away with $56,000 in year one puts graduates well ahead of most marketing programs nationwide. The debt load, though slightly above Utah's state median, remains manageable given the earning power.

For a parent evaluating ROI, the math here works. Your student would enter the workforce earning more than most marketing graduates nationwide, with debt that represents less than five months of salary. The 87% admission rate makes this accessible without being a reach, and the consistent earnings growth suggests the degree maintains its value in the job market.