Location: Salt Lake City, UT•In-State Tuition: $8,300
Median Earnings (1yr)
$52,877
86th percentile
40th percentile in Utah
Median Debt
$21,232
13% below national median
D/E Ratio: 0.40 ManageableSample: 529 graduates

Analysis

Western Governors University's online marketing program delivers strong national results but faces stiff competition within Utah. With first-year earnings of $52,877, graduates earn 18% more than the national median for marketing programs and rank in the 86th percentile nationally. However, this same performance places them at just the 40th percentile among Utah marketing programs, where the median is actually higher at $53,882.

The debt picture is mixed. At $21,232, student debt is lower than both national and state medians, creating a manageable debt-to-earnings ratio of 0.40. This means graduates can reasonably expect to pay off their loans within a few years. The 17% earnings growth from year one to year four is solid, bringing graduates to $61,805 by their fourth year post-graduation.

The key trade-off here is clear: WGU offers a nationally competitive marketing education at a lower cost than most programs, but Utah residents have access to several stronger in-state options. If your child values the flexibility of WGU's competency-based online model or needs the lower debt load, this program delivers good value. However, if they can access programs like BYU ($64,256) or University of Utah ($56,011) at comparable costs, those would likely provide better long-term earning potential within the Utah job market.

Where Western Governors University Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Western Governors UniversityOther marketing programs

Dashed lines show national medians. Upper-left = best value.

Earnings Distribution

How Western Governors University graduates compare to all programs nationally

Western Governors University earns $53k — 86th percentile among marketing bachelors programs.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Western Governors University$52,877$61,805+17%
Brigham Young University$64,256$83,366+30%
University of Utah$56,011$68,614+23%
Utah State University$54,562$67,969+25%
Utah Valley University$54,173$66,493+23%

Compare to Similar Programs in Utah

Marketing bachelors's programs at peer institutions in Utah (9 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Western Governors UniversitySalt Lake City$8,300$52,877$61,805$21,2320.40
Brigham Young UniversityProvo$6,496$64,256$83,366$10,5000.16
University of UtahSalt Lake City$9,315$56,011$68,614$20,6320.37
Utah State UniversityLogan$9,228$54,562$67,969$13,8010.25
Utah Valley UniversityOrem$6,270$54,173$66,493$12,0440.22
Weber State UniversityOgden$6,391$53,592$64,054$18,0760.34
National Median—$44,728—$24,2670.54

Career Paths

Occupations commonly associated with marketing graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$138,060/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Survey Researchers

Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.

$63,380/yrJobs growth:Master's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Governors University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 529 graduates with reported earnings and 694 graduates with debt data. Small samples may not be representative.