Marketing at Utah State University

Utah State's marketing program punches well above its weight. Despite the university's 94% admission rate, graduates earn $54,562 in their first year—placing them in the 93rd percentile nationally among marketing programs. More impressive still: they carry just $13,801 in debt, less than a quarter of their first-year salary and dramatically below both the national median ($24,267) and Utah median ($18,076). This combination of strong earnings and minimal debt makes this one of the best value propositions in marketing education.

The earnings trajectory looks solid too, with graduates seeing 25% income growth by year four ($67,969). While Utah State ranks at the 60th percentile among Utah marketing programs—trailing BYU and University of Utah—it's competitive with Utah Valley and Weber State while offering significantly better debt outcomes. For in-state students especially, this represents an exceptional opportunity to enter marketing without the financial burden that typically comes with the degree.

The takeaway for parents: Your child can access quality marketing education that delivers top-tier national outcomes without breaking the bank. The low debt load means graduates have flexibility to take career risks, negotiate for better positions, or pursue additional education—options that peers drowning in loan payments simply don't have.