Marketing at Capital University
Bachelor's Degree
Analysis
Capital University's marketing program shows notably lower debt than most competitors—just $27,000 compared to the national median of $24,267, landing in the 5th percentile nationally for debt burden. First-year earnings of $50,572 beat the national median by about $6,000 and rank in the 77th percentile nationally. However, within Ohio, where this program sits around the 60th percentile, graduates earn about $3,000 more than the state median but trail the major public universities by roughly $5,000-$9,000.
The concerning pattern here is the earnings trajectory: graduates actually see their pay decline by 6% over four years, from $50,572 to $47,581. While the small sample size (under 30 graduates) means these numbers could shift significantly with more data, this downward trend is the opposite of what you'd expect as young professionals gain experience. The debt-to-earnings ratio of 0.53 remains manageable, meaning typical monthly loan payments should be affordable on these salaries.
For families focused on keeping debt low while still earning above-average first-year salaries, this program delivers on those fronts. But the earnings decline and the gap with Ohio's flagship universities suggest this may not position graduates as competitively for marketing career advancement. If your student can access Ohio State or Miami at a similar cost, those programs show stronger earning power.
Where Capital University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Capital University graduates compare to all programs nationally
Capital University graduates earn $51k, placing them in the 77th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Capital University | $50,572 | $47,581 | $27,000 | 0.53 |
| Miami University-Oxford | $59,043 | $75,634 | $21,963 | 0.37 |
| Ohio State University-Main Campus | $56,465 | $69,870 | $21,198 | 0.38 |
| Ohio University-Chillicothe Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Eastern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Southern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Ohio
Compare tuition, earnings, and debt across Ohio schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Miami University-Oxford Oxford | $17,809 | $59,043 | $21,963 |
| Ohio State University-Main Campus Columbus | $12,859 | $56,465 | $21,198 |
| Ohio University-Chillicothe Campus Chillicothe | $6,178 | $55,022 | $25,000 |
| Ohio University-Eastern Campus Saint Clairsville | $6,178 | $55,022 | $25,000 |
| Ohio University-Southern Campus Ironton | $6,178 | $55,022 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Capital University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 27 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.