Marketing at Case Western Reserve University
Bachelor's Degree
Analysis
Case Western Reserve's marketing program presents an unusual puzzle: despite the university's strong reputation and selective admissions (29% acceptance rate, 1501 average SAT), this program's outcomes fall below state expectations. At $45,251 first-year, graduates earn less than Ohio's median of $47,602 for marketing majors—landing in just the 40th percentile statewide. They're trailing schools like Miami University ($59,043) and Ohio State ($56,465) by $10,000-$14,000 annually, a significant gap that compounds over time.
The debt picture is more favorable: $27,000 sits in the 5th percentile nationally, meaning 95% of marketing programs leave students with more debt. The 0.60 debt-to-earnings ratio is manageable, and graduates should be able to handle these payments. However, "affordable debt" doesn't offset earnings that lag behind in-state alternatives, particularly when those alternatives may cost less upfront for Ohio residents attending public universities.
The critical caveat here is sample size—fewer than 30 graduates means these numbers could shift dramatically year to year. That said, when a selective private university can't match the outcomes of its state's public flagships in a practical field like marketing, parents should ask pointed questions about curriculum, corporate recruiting relationships, and career services before writing that tuition check.
Where Case Western Reserve University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Case Western Reserve University graduates compare to all programs nationally
Case Western Reserve University graduates earn $45k, placing them in the 52th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Case Western Reserve University | $45,251 | — | $27,000 | 0.60 |
| Miami University-Oxford | $59,043 | $75,634 | $21,963 | 0.37 |
| Ohio State University-Main Campus | $56,465 | $69,870 | $21,198 | 0.38 |
| Ohio University-Chillicothe Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Eastern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Southern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Ohio
Compare tuition, earnings, and debt across Ohio schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Miami University-Oxford Oxford | $17,809 | $59,043 | $21,963 |
| Ohio State University-Main Campus Columbus | $12,859 | $56,465 | $21,198 |
| Ohio University-Chillicothe Campus Chillicothe | $6,178 | $55,022 | $25,000 |
| Ohio University-Eastern Campus Saint Clairsville | $6,178 | $55,022 | $25,000 |
| Ohio University-Southern Campus Ironton | $6,178 | $55,022 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Case Western Reserve University, approximately 17% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 21 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.