Marketing at Central Connecticut State University
Bachelor's Degree
Analysis
Central Connecticut State's marketing graduates face a rough start—first-year earnings of $39,477 fall below both the national median ($44,728) and far below Connecticut's state median ($54,809). This program ranks in just the 25th percentile among the state's 13 marketing programs, meaning three-quarters of Connecticut marketing grads earn more right out of the gate. For a state where UConn and even Post University graduates start near $55,000, that's a meaningful gap.
The silver lining is substantial earnings growth: the jump to $57,241 by year four represents a 45% increase that eventually puts graduates above national norms. However, that still only brings them to parity with Connecticut peers' starting salaries. The debt load of $23,500 is manageable relative to that difficult first year (0.60 ratio), but it means graduates are making loan payments during precisely the years when they're earning least.
For Connecticut families, this creates a straightforward calculation: Your child will likely start $15,000 behind state peers and spend four years catching up to where others began. If staying in Connecticut for work, consider whether the lower admission standards justify accepting that earning disadvantage. If moving out of state after graduation, the national comparison is less concerning—but then you're paying Connecticut tuition for below-median Connecticut outcomes.
Where Central Connecticut State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Central Connecticut State University graduates compare to all programs nationally
Central Connecticut State University graduates earn $39k, placing them in the 20th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Connecticut
Marketing bachelors's programs at peer institutions in Connecticut (13 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Central Connecticut State University | $39,477 | $57,241 | $23,500 | 0.60 |
| Post University | $54,931 | $47,277 | $28,524 | 0.52 |
| University of Connecticut | $54,809 | $74,369 | $21,889 | 0.40 |
| University of Connecticut-Waterbury Campus | $54,809 | $74,369 | $21,889 | 0.40 |
| University of Connecticut-Avery Point | $54,809 | $74,369 | $21,889 | 0.40 |
| University of Connecticut-Stamford | $54,809 | $74,369 | $21,889 | 0.40 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Connecticut
Compare tuition, earnings, and debt across Connecticut schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Post University Waterbury | $17,100 | $54,931 | $28,524 |
| University of Connecticut Storrs | $20,366 | $54,809 | $21,889 |
| University of Connecticut-Waterbury Campus Waterbury | $17,462 | $54,809 | $21,889 |
| University of Connecticut-Avery Point Groton | $17,462 | $54,809 | $21,889 |
| University of Connecticut-Stamford Stamford | $17,472 | $54,809 | $21,889 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Central Connecticut State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 108 graduates with reported earnings and 112 graduates with debt data. Small samples may not be representative.