Analysis
Central Connecticut State's marketing graduates face a rough startβfirst-year earnings of $39,477 fall below both the national median ($44,728) and far below Connecticut's state median ($54,809). This program ranks in just the 25th percentile among the state's 13 marketing programs, meaning three-quarters of Connecticut marketing grads earn more right out of the gate. For a state where UConn and even Post University graduates start near $55,000, that's a meaningful gap.
The silver lining is substantial earnings growth: the jump to $57,241 by year four represents a 45% increase that eventually puts graduates above national norms. However, that still only brings them to parity with Connecticut peers' starting salaries. The debt load of $23,500 is manageable relative to that difficult first year (0.60 ratio), but it means graduates are making loan payments during precisely the years when they're earning least.
For Connecticut families, this creates a straightforward calculation: Your child will likely start $15,000 behind state peers and spend four years catching up to where others began. If staying in Connecticut for work, consider whether the lower admission standards justify accepting that earning disadvantage. If moving out of state after graduation, the national comparison is less concerningβbut then you're paying Connecticut tuition for below-median Connecticut outcomes.
Where Central Connecticut State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Central Connecticut State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Central Connecticut State University | $39,477 | $57,241 | +45% |
| Fairfield University | $53,891 | $75,350 | +40% |
| University of Connecticut | $54,809 | $74,369 | +36% |
| University of Connecticut-Waterbury Campus | $54,809 | $74,369 | +36% |
| University of Connecticut-Avery Point | $54,809 | $74,369 | +36% |
Compare to Similar Programs in Connecticut
Marketing bachelors's programs at peer institutions in Connecticut (13 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,460 | $39,477 | $57,241 | $23,500 | 0.60 | |
| $17,100 | $54,931 | $47,277 | $28,524 | 0.52 | |
| $20,366 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,462 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,462 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,472 | $54,809 | $74,369 | $21,889 | 0.40 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Central Connecticut State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 108 graduates with reported earnings and 112 graduates with debt data. Small samples may not be representative.