Analysis
With $25,429 in estimated debt and first-year earnings around $43,773 based on comparable Florida marketing programs, Eckerd's debt-to-earnings ratio of 0.58 sits in reasonable territoryβyou're looking at roughly six months of gross income to cover the full debt load. But context matters here: while these estimates align closely with the national median for marketing degrees ($44,728), other Florida marketing programs report significantly higher outcomes. University of Florida grads earn $56,454 right out of the gate, and even Florida State sits above $49,800.
The uncertainty cuts both ways. Eckerd's small liberal arts environment and low Pell percentage (16%) suggest a more privileged student body that might have networking advantages, potentially pushing actual earnings above the state median estimate. Conversely, Saint Petersburg's job market can't match Miami or Gainesville for corporate marketing opportunities, which could suppress outcomes below larger programs. The estimated debt figure is actually above Florida's median ($21,374) for this degree, meaning you might be paying more for less certain employment prospects.
For an anxious parent, here's the practical read: if your child has the academic profile for UF or FSU (Eckerd's 79% admission rate and 1256 SAT suggest lower selectivity), those programs deliver demonstrably stronger outcomes at similar or lower debt levels. If Eckerd's fit is genuinely unique, the estimated financials are manageable but unremarkableβthis isn't a bargain, just a workable bet on a small-school experience.
Where Eckerd College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $50,374 | $43,773* | β | $25,429* | β | |
| $6,381 | $56,454* | $67,098 | $15,574* | 0.28 | |
| $59,926 | $53,622* | $71,357 | $19,000* | 0.35 | |
| $44,360 | $52,158* | β | $31,000* | 0.59 | |
| $12,240 | $52,158* | β | $31,000* | 0.59 | |
| $5,656 | $49,808* | $62,764 | $18,250* | 0.37 | |
| National Median | β | $44,728* | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Eckerd College, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 18 similar programs in FL. Actual outcomes may vary.