Marketing at University of Florida
Bachelor's Degree
Analysis
University of Florida's marketing program outperforms nearly every marketing program in the country—and does so at a fraction of the typical cost. With first-year earnings of $56,454, graduates earn 26% more than the national median and rank in the 95th percentile nationally. Among Florida's 33 marketing programs, UF sits in the 80th percentile, trailing only University of Miami by a few thousand dollars. More remarkably, graduates leave with just $15,574 in debt compared to the national median of $24,267, producing a debt-to-earnings ratio of 0.28—meaning graduates could theoretically pay off their loans in about three months of earnings.
The 19% earnings growth from year one to year four suggests graduates aren't just landing entry-level jobs but progressing into roles with real advancement potential. Given UF's 24% admission rate and strong academic profile, the program clearly selects capable students, but the outcomes justify the selectivity. For a flagship state university charging in-state tuition, these numbers are exceptional.
This is one of the clearest value propositions in marketing education: elite-level outcomes at public school prices. For Florida residents especially, the combination of minimal debt and top-tier earnings makes this program difficult to beat.
Where University of Florida Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Florida graduates compare to all programs nationally
University of Florida graduates earn $56k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Florida | $56,454 | $67,098 | $15,574 | 0.28 |
| University of Miami | $53,622 | $71,357 | $19,000 | 0.35 |
| Florida Institute of Technology | $52,158 | — | $31,000 | 0.59 |
| Florida Institute of Technology-Online | $52,158 | — | $31,000 | 0.59 |
| Florida State University | $49,808 | $62,764 | $18,250 | 0.37 |
| Florida Gulf Coast University | $46,910 | $53,802 | $19,375 | 0.41 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Florida
Compare tuition, earnings, and debt across Florida schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Miami Coral Gables | $59,926 | $53,622 | $19,000 |
| Florida Institute of Technology Melbourne | $44,360 | $52,158 | $31,000 |
| Florida Institute of Technology-Online Melbourne | $12,240 | $52,158 | $31,000 |
| Florida State University Tallahassee | $5,656 | $49,808 | $18,250 |
| Florida Gulf Coast University Fort Myers | $6,118 | $46,910 | $19,375 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Florida, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 165 graduates with reported earnings and 124 graduates with debt data. Small samples may not be representative.