Marketing at Florida State University
Bachelor's Degree
Analysis
Florida State's marketing program stands out for producing graduates who earn significantly more than typical marketing majors—$49,808 in the first year compared to the national average of $44,728. Even more impressive is the 26% earnings growth over four years, reaching $62,764, which suggests strong career momentum and skill development that employers value.
The debt picture is where this program truly shines. At $18,250, FSU marketing graduates carry substantially less debt than both the national median ($24,267) and Florida state median ($21,374) for marketing programs. This creates an exceptionally favorable debt-to-earnings ratio of 0.37, meaning graduates can realistically pay off their loans within two years of starting work. Among Florida's marketing programs, FSU ranks in the 60th percentile for earnings—solid but not spectacular—yet the low debt load makes it more attractive than higher-earning programs that saddle students with heavy borrowing.
While FSU doesn't quite match University of Florida's $56,454 starting salary, the combination of strong earnings growth and minimal debt creates an excellent value proposition. Your child would graduate from a selective institution (25% admission rate) with manageable financial obligations and clear upward earning potential in their marketing career.
Where Florida State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Florida State University graduates compare to all programs nationally
Florida State University graduates earn $50k, placing them in the 74th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Florida State University | $49,808 | $62,764 | $18,250 | 0.37 |
| University of Florida | $56,454 | $67,098 | $15,574 | 0.28 |
| University of Miami | $53,622 | $71,357 | $19,000 | 0.35 |
| Florida Institute of Technology | $52,158 | — | $31,000 | 0.59 |
| Florida Institute of Technology-Online | $52,158 | — | $31,000 | 0.59 |
| Florida Gulf Coast University | $46,910 | $53,802 | $19,375 | 0.41 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Florida
Compare tuition, earnings, and debt across Florida schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Florida Gainesville | $6,381 | $56,454 | $15,574 |
| University of Miami Coral Gables | $59,926 | $53,622 | $19,000 |
| Florida Institute of Technology Melbourne | $44,360 | $52,158 | $31,000 |
| Florida Institute of Technology-Online Melbourne | $12,240 | $52,158 | $31,000 |
| Florida Gulf Coast University Fort Myers | $6,118 | $46,910 | $19,375 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Florida State University, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 395 graduates with reported earnings and 360 graduates with debt data. Small samples may not be representative.