Marketing at University of Miami
Bachelor's Degree
Analysis
University of Miami's marketing graduates start at $53,622—nearly $10,000 above the state median and 20% higher than the national average for marketing programs. That's an exceptional outcome for a business major, ranking in the 89th percentile nationally. Within Florida, it trails only UF among traditional programs, though the 60th percentile ranking reflects the state's relatively strong marketing job market overall. The $19,000 in typical debt is notably lower than both state and national medians, creating a debt-to-earnings ratio of just 0.35—meaning graduates owe roughly four months' salary, one of the better positions among business programs at selective universities.
The 33% earnings growth to $71,357 by year four demonstrates strong career progression, likely reflecting Miami's robust network in South Florida's marketing and advertising sectors. Given the university's 19% admission rate and the access to Miami's corporate ecosystem, graduates appear well-positioned for roles beyond entry-level marketing coordinator positions. The moderate sample size suggests these numbers are reasonably stable, though families should verify current outcomes.
For families willing to pay private university tuition, this delivers competitive returns without crushing debt. The combination of strong starting salaries and manageable borrowing makes this one of Florida's better marketing investments, particularly for students who can leverage Miami's corporate connections in financial services, hospitality, and Latin American markets.
Where University of Miami Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Miami graduates compare to all programs nationally
University of Miami graduates earn $54k, placing them in the 89th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Miami | $53,622 | $71,357 | $19,000 | 0.35 |
| University of Florida | $56,454 | $67,098 | $15,574 | 0.28 |
| Florida Institute of Technology | $52,158 | — | $31,000 | 0.59 |
| Florida Institute of Technology-Online | $52,158 | — | $31,000 | 0.59 |
| Florida State University | $49,808 | $62,764 | $18,250 | 0.37 |
| Florida Gulf Coast University | $46,910 | $53,802 | $19,375 | 0.41 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Florida
Compare tuition, earnings, and debt across Florida schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Florida Gainesville | $6,381 | $56,454 | $15,574 |
| Florida Institute of Technology Melbourne | $44,360 | $52,158 | $31,000 |
| Florida Institute of Technology-Online Melbourne | $12,240 | $52,158 | $31,000 |
| Florida State University Tallahassee | $5,656 | $49,808 | $18,250 |
| Florida Gulf Coast University Fort Myers | $6,118 | $46,910 | $19,375 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Miami, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 58 graduates with reported earnings and 59 graduates with debt data. Small samples may not be representative.