Analysis
Florida Atlantic's marketing program starts graduates below the state median at $42,000, but a 27% earnings jump by year four suggests graduates build momentum once they establish themselves in South Florida's competitive marketing landscape. While first-year earnings place the program at the 40th percentile among Florida's 33 marketing programs, the low debt load of $19,500βwell below both state and national mediansβcreates breathing room for graduates to take entry-level positions without financial pressure.
The real concern is the persistent gap with Florida's flagship programs. Even after four years, FAU marketing grads earn $53,000 compared to $56,000 at UF and $54,000 at Miami. That $3,000-4,000 difference compounds over a career, though FAU students graduate with roughly $5,000-10,000 less debt than many competitors. The 0.46 debt-to-earnings ratio is manageable, meaning graduates owe less than half their first year's salary.
For families choosing between FAU and pricier Florida programs, this becomes a straight value calculation: you'll likely start lower and stay somewhat behind the elite programs, but you're also risking significantly less capital. If your child plans to work in South Florida where FAU's regional network is strongest, the more affordable path makes sense. If they're aiming for high-level corporate marketing roles where pedigree matters, the investment in UF or FSU might pay off.
Where Florida Atlantic University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Florida Atlantic University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Florida Atlantic University | $41,995 | $53,315 | +27% |
| University of Miami | $53,622 | $71,357 | +33% |
| University of Florida | $56,454 | $67,098 | +19% |
| Florida State University | $49,808 | $62,764 | +26% |
| The University of Tampa | $43,825 | $62,545 | +43% |
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $4,879 | $41,995 | $53,315 | $19,500 | 0.46 | |
| $6,381 | $56,454 | $67,098 | $15,574 | 0.28 | |
| $59,926 | $53,622 | $71,357 | $19,000 | 0.35 | |
| $44,360 | $52,158 | β | $31,000 | 0.59 | |
| $12,240 | $52,158 | β | $31,000 | 0.59 | |
| $5,656 | $49,808 | $62,764 | $18,250 | 0.37 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Florida Atlantic University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 280 graduates with reported earnings and 232 graduates with debt data. Small samples may not be representative.