Marketing at Florida Atlantic University
Bachelor's Degree
Analysis
Florida Atlantic's marketing program starts graduates below the state median at $42,000, but a 27% earnings jump by year four suggests graduates build momentum once they establish themselves in South Florida's competitive marketing landscape. While first-year earnings place the program at the 40th percentile among Florida's 33 marketing programs, the low debt load of $19,500—well below both state and national medians—creates breathing room for graduates to take entry-level positions without financial pressure.
The real concern is the persistent gap with Florida's flagship programs. Even after four years, FAU marketing grads earn $53,000 compared to $56,000 at UF and $54,000 at Miami. That $3,000-4,000 difference compounds over a career, though FAU students graduate with roughly $5,000-10,000 less debt than many competitors. The 0.46 debt-to-earnings ratio is manageable, meaning graduates owe less than half their first year's salary.
For families choosing between FAU and pricier Florida programs, this becomes a straight value calculation: you'll likely start lower and stay somewhat behind the elite programs, but you're also risking significantly less capital. If your child plans to work in South Florida where FAU's regional network is strongest, the more affordable path makes sense. If they're aiming for high-level corporate marketing roles where pedigree matters, the investment in UF or FSU might pay off.
Where Florida Atlantic University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Florida Atlantic University graduates compare to all programs nationally
Florida Atlantic University graduates earn $42k, placing them in the 32th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Florida Atlantic University | $41,995 | $53,315 | $19,500 | 0.46 |
| University of Florida | $56,454 | $67,098 | $15,574 | 0.28 |
| University of Miami | $53,622 | $71,357 | $19,000 | 0.35 |
| Florida Institute of Technology | $52,158 | — | $31,000 | 0.59 |
| Florida Institute of Technology-Online | $52,158 | — | $31,000 | 0.59 |
| Florida State University | $49,808 | $62,764 | $18,250 | 0.37 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Florida
Compare tuition, earnings, and debt across Florida schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Florida Gainesville | $6,381 | $56,454 | $15,574 |
| University of Miami Coral Gables | $59,926 | $53,622 | $19,000 |
| Florida Institute of Technology Melbourne | $44,360 | $52,158 | $31,000 |
| Florida Institute of Technology-Online Melbourne | $12,240 | $52,158 | $31,000 |
| Florida State University Tallahassee | $5,656 | $49,808 | $18,250 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Florida Atlantic University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 280 graduates with reported earnings and 232 graduates with debt data. Small samples may not be representative.