Analysis
The $41,562 debt load here is nearly double what's typical for Louisiana marketing programs—only 5% of bachelor's programs nationally leave students with more debt. When paired with first-year earnings that similar Louisiana marketing programs suggest will land around $37,667, that's a debt-to-earnings ratio of 1.10, meaning graduates start with debt exceeding their first year's income. For a family already stretching to afford college—and 72% of students here receive Pell grants—this creates immediate financial pressure that higher-earning programs simply don't impose.
The earnings estimate comes from Louisiana's median across marketing programs, which trails the national figure of $44,728 by about $7,000. Other Louisiana schools with reported data show a wide range: Tulane graduates earn over $60,000, while programs at Southern and Southeastern produce outcomes closer to $40,000-$41,000. Where Grambling's program would fall in that spectrum is uncertain, but the debt burden isn't—it's significantly higher than the state median of $22,262.
For families considering this program, the core question is whether taking on roughly $20,000 more debt than peer Louisiana marketing programs is justified by other factors—location, community, or specific career connections. The estimated earnings suggest graduates will be managing substantial monthly loan payments on entry-level marketing salaries, which could limit options for housing, further education, or building savings in those crucial early career years.
Where Grambling State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Louisiana
Marketing bachelors's programs at peer institutions in Louisiana (15 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,683 | $37,667* | — | $41,562 | — | |
| $65,538 | $61,413* | $69,685 | $19,500 | 0.32 | |
| $9,190 | $43,652* | — | $20,500 | 0.47 | |
| $9,940 | $40,750* | $32,124 | $29,750 | 0.73 | |
| — | $40,750* | — | — | — | |
| $8,373 | $40,650* | $46,308 | $21,500 | 0.53 | |
| National Median | — | $44,728* | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Grambling State University, approximately 72% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 12 similar programs in LA. Actual outcomes may vary.