Analysis
A $25,000 debt load might sound manageable for a marketing degree, but the earning potential suggested by peer programs in Florida raises questions about speed to payoff. Similar marketing bachelor's programs across the state typically produce first-year earnings around $44,000βputting this estimated outcome squarely in the middle of Florida's range but well behind what graduates earn from UF ($56,000) or FSU ($50,000). The debt-to-earnings ratio of 0.58 suggests graduates would need to dedicate more than half their first year's salary to clear their loans if they paid aggressively, which translates to roughly 4-5 years under standard repayment.
The challenge here is less about the debt itselfβit's actually close to the national median for marketing programsβand more about whether the estimated earning trajectory justifies choosing Hodges over Florida's public alternatives. Marketing is a field where career advancement often depends on networks and internship opportunities that tend to concentrate around larger institutions. With a quarter of students receiving Pell grants, affordability matters, but families should weigh whether the estimated outcomes from comparable programs suggest enough earning power to make private university costs worthwhile when public options in Florida show stronger earning potential right out of the gate.
Where Hodges University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $15,580 | $43,773* | β | $25,429* | β | |
| $6,381 | $56,454* | $67,098 | $15,574* | 0.28 | |
| $59,926 | $53,622* | $71,357 | $19,000* | 0.35 | |
| $44,360 | $52,158* | β | $31,000* | 0.59 | |
| $12,240 | $52,158* | β | $31,000* | 0.59 | |
| $5,656 | $49,808* | $62,764 | $18,250* | 0.37 | |
| National Median | β | $44,728* | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Hodges University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 18 similar programs in FL. Actual outcomes may vary.