Based on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs — see details below.
Analysis
Based on comparable marketing programs across Florida, this bachelor's degree appears positioned right at the state median for earnings—around $43,800 in the first year—but comes with notably higher debt than typical Florida marketing graduates carry. While estimated debt of $25,400 isn't catastrophic, it's about $4,000 above what similar programs in the state produce, which matters when you're earning close to the median rather than commanding a premium.
The debt-to-earnings ratio of 0.58 suggests manageable repayment, particularly since national benchmarks for marketing programs hover in similar territory. However, with 58% of students on Pell grants, families here are often starting with fewer financial cushions. The gap between Keiser's outcomes and Florida's top programs—where graduates at UF and Miami start in the low-to-mid $50,000s—is substantial enough to warrant asking whether the additional debt buys comparable career access or placement support.
For an anxious parent, the practical question is whether this program justifies its cost when peer programs in Florida deliver similar earnings with less debt. Marketing degrees can lead to solid middle-class careers, but they rarely command premium starting salaries that make higher debt trivial. If your child has options at Florida's public universities or lower-debt private programs with similar placement records, those alternatives deserve serious consideration given the estimated financial picture here.
Where Keiser University-Ft Lauderdale Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $24,136 | $43,773* | — | $25,429* | — | |
| $6,381 | $56,454* | $67,098 | $15,574* | 0.28 | |
| $59,926 | $53,622* | $71,357 | $19,000* | 0.35 | |
| $44,360 | $52,158* | — | $31,000* | 0.59 | |
| $12,240 | $52,158* | — | $31,000* | 0.59 | |
| $5,656 | $49,808* | $62,764 | $18,250* | 0.37 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Keiser University-Ft Lauderdale, approximately 58% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 18 similar programs in FL. Actual outcomes may vary.