Analysis
Lee University's marketing bachelor's comes with an estimated $26,000 in debt—slightly above the national median for marketing programs but notably higher than what most Tennessee marketing programs typically carry ($21,819 median). That extra debt matters when paired with first-year earnings that similar programs in Tennessee suggest will land around $40,825, creating a debt-to-earnings ratio of 0.64. This means graduates could be carrying debt equal to about eight months of their first-year salary.
The earnings picture is particularly telling when you look at Tennessee's marketing landscape. Top programs at UT-Knoxville and Belmont place graduates earning $46,000-$47,000 in their first year—roughly 15% more than what Lee's peer programs typically produce. Even mid-tier state options like University of Memphis show stronger earning trajectories. That $6,000 annual gap compounds over time, affecting both loan repayment speed and early-career financial stability.
For parents weighing this investment, the combination of above-average debt and below-average Tennessee earnings creates a tighter financial margin than you'd find at competing programs. If Lee offers something distinctive—strong alumni networks in specific industries, specialized coursework, or exceptional career services—those factors could justify the premium. But purely from a return-on-investment standpoint based on what comparable programs deliver, your child would likely start their career on firmer financial footing at one of Tennessee's public universities or higher-earning private alternatives.
Where Lee University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Tennessee
Marketing bachelors's programs at peer institutions in Tennessee (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $22,690 | $40,825* | — | $26,000* | — | |
| $41,320 | $46,968* | $48,037 | —* | — | |
| $13,484 | $46,896* | $55,676 | $19,500* | 0.42 | |
| $10,344 | $43,986* | $48,886 | $21,904* | 0.50 | |
| $9,506 | $43,612* | $54,938 | $20,708* | 0.47 | |
| $38,824 | $41,660* | — | $24,625* | 0.59 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lee University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in TN. Actual outcomes may vary.