Analysis
Middle Tennessee State's marketing program punches above its weight for Tennessee students. While earnings start slightly below the national median at $43,612, this program ranks in the 60th percentile statewide—outperforming more than half of Tennessee's marketing programs despite MTSU's accessible admissions profile. The 26% earnings growth to nearly $55,000 by year four suggests graduates gain traction quickly in the job market, catching up to and surpassing many peer programs.
The debt picture strengthens the value case. At $20,708, graduates leave with about $3,500 less debt than the national median and roughly $1,100 less than Tennessee's typical marketing program. That translates to a debt-to-earnings ratio of 0.47—meaning graduates owe less than half their first-year salary, a manageable burden that won't derail other financial goals in their twenties.
For a Tennessee family weighing in-state options, MTSU delivers comparable outcomes to flagship UT-Knoxville (which starts at $46,896) but with potentially lower tuition costs and more accessible admissions. The program sits comfortably in the middle tier of the state's offerings—not the absolute highest earner, but solid performance with notably lower debt than many alternatives. That's a reasonable return for students who want to stay in Tennessee without the pressure of ultra-competitive admissions.
Where Middle Tennessee State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Middle Tennessee State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Middle Tennessee State University | $43,612 | $54,938 | +26% |
| The University of Tennessee-Knoxville | $46,896 | $55,676 | +19% |
| University of Memphis | $43,986 | $48,886 | +11% |
| Belmont University | $46,968 | $48,037 | +2% |
| Tennessee Technological University | $39,990 | $43,953 | +10% |
Compare to Similar Programs in Tennessee
Marketing bachelors's programs at peer institutions in Tennessee (23 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,506 | $43,612 | $54,938 | $20,708 | 0.47 | |
| $41,320 | $46,968 | $48,037 | — | — | |
| $13,484 | $46,896 | $55,676 | $19,500 | 0.42 | |
| $10,344 | $43,986 | $48,886 | $21,904 | 0.50 | |
| $38,824 | $41,660 | — | $24,625 | 0.59 | |
| $10,084 | $39,990 | $43,953 | $17,425 | 0.44 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Middle Tennessee State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 118 graduates with reported earnings and 94 graduates with debt data. Small samples may not be representative.