Median Earnings (1yr)
$39,990
22nd percentile (40th in TN)
Median Debt
$17,425
28% below national median
Debt-to-Earnings
0.44
Manageable
Sample Size
54
Adequate data

Analysis

Tennessee Tech's marketing program delivers a rare combination: graduates leave with significantly less debt than their peers while earning near the Tennessee median. At $17,425, student debt here sits well below both the state average ($21,819) and national average ($24,267)—placing this program in the 95th percentile nationally for keeping debt low. First-year earnings of $39,990 land just below the state median, but the debt load means graduates face a manageable 0.44 debt-to-earnings ratio.

The tradeoff becomes clear when looking at peer schools. Tennessee Tech grads earn roughly $7,000 less initially than those from UT-Knoxville or Belmont, though they're carrying $4,000-7,000 less debt. By year four, earnings climb to $43,953—closing much of that gap. This program sits at the 40th percentile among Tennessee marketing programs, meaning it's middle-of-the-pack in the state but distinctly affordable.

For families prioritizing financial safety over maximum earning potential, this program offers solid value. Your child won't command top-of-market salaries fresh out of school, but they'll graduate with breathing room financially. The 10% earnings growth over four years suggests career progression happens steadily. If staying in Tennessee and avoiding heavy debt matters more than chasing the highest starting salary, Tennessee Tech delivers a practical path into marketing without the financial burden that often comes with it.

Where Tennessee Technological University Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Tennessee Technological UniversityOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Tennessee Technological University graduates compare to all programs nationally

Tennessee Technological University graduates earn $40k, placing them in the 22th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Tennessee

Marketing bachelors's programs at peer institutions in Tennessee (23 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Tennessee Technological University$39,990$43,953$17,4250.44
Belmont University$46,968$48,037
The University of Tennessee-Knoxville$46,896$55,676$19,5000.42
University of Memphis$43,986$48,886$21,9040.50
Middle Tennessee State University$43,612$54,938$20,7080.47
Lipscomb University$41,660$24,6250.59
National Median$44,728$24,2670.54

Other Marketing Programs in Tennessee

Compare tuition, earnings, and debt across Tennessee schools

SchoolIn-State TuitionEarnings (1yr)Debt
Belmont University
Nashville
$41,320$46,968
The University of Tennessee-Knoxville
Knoxville
$13,484$46,896$19,500
University of Memphis
Memphis
$10,344$43,986$21,904
Middle Tennessee State University
Murfreesboro
$9,506$43,612$20,708
Lipscomb University
Nashville
$38,824$41,660$24,625

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Tennessee Technological University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 54 graduates with reported earnings and 56 graduates with debt data. Small samples may not be representative.