Analysis
Tennessee Tech's marketing program delivers a rare combination: graduates leave with significantly less debt than their peers while earning near the Tennessee median. At $17,425, student debt here sits well below both the state average ($21,819) and national average ($24,267)βplacing this program in the 95th percentile nationally for keeping debt low. First-year earnings of $39,990 land just below the state median, but the debt load means graduates face a manageable 0.44 debt-to-earnings ratio.
The tradeoff becomes clear when looking at peer schools. Tennessee Tech grads earn roughly $7,000 less initially than those from UT-Knoxville or Belmont, though they're carrying $4,000-7,000 less debt. By year four, earnings climb to $43,953βclosing much of that gap. This program sits at the 40th percentile among Tennessee marketing programs, meaning it's middle-of-the-pack in the state but distinctly affordable.
For families prioritizing financial safety over maximum earning potential, this program offers solid value. Your child won't command top-of-market salaries fresh out of school, but they'll graduate with breathing room financially. The 10% earnings growth over four years suggests career progression happens steadily. If staying in Tennessee and avoiding heavy debt matters more than chasing the highest starting salary, Tennessee Tech delivers a practical path into marketing without the financial burden that often comes with it.
Where Tennessee Technological University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Tennessee Technological University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Tennessee Technological University | $39,990 | $43,953 | +10% |
| The University of Tennessee-Knoxville | $46,896 | $55,676 | +19% |
| Middle Tennessee State University | $43,612 | $54,938 | +26% |
| University of Memphis | $43,986 | $48,886 | +11% |
| Belmont University | $46,968 | $48,037 | +2% |
Compare to Similar Programs in Tennessee
Marketing bachelors's programs at peer institutions in Tennessee (23 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,084 | $39,990 | $43,953 | $17,425 | 0.44 | |
| $41,320 | $46,968 | $48,037 | β | β | |
| $13,484 | $46,896 | $55,676 | $19,500 | 0.42 | |
| $10,344 | $43,986 | $48,886 | $21,904 | 0.50 | |
| $9,506 | $43,612 | $54,938 | $20,708 | 0.47 | |
| $38,824 | $41,660 | β | $24,625 | 0.59 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Tennessee Technological University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 54 graduates with reported earnings and 56 graduates with debt data. Small samples may not be representative.