Marketing at The University of Tennessee-Knoxville

UT-Knoxville's marketing program delivers solid earnings with notably manageable debt—a combination that puts it ahead of most Tennessee alternatives. Starting at $47K and growing to $56K by year four, graduates earn 15% more than the typical Tennessee marketing grad and outpace the national median as well. Among Tennessee's 23 marketing programs, this lands at the 60th percentile for earnings while maintaining debt levels well below the state median.

The debt picture here is particularly favorable: $19,500 is about $2,300 less than what Tennessee marketing students typically borrow and nearly $5,000 below the national figure. The 0.42 debt-to-earnings ratio means graduates owe less than five months of their first year's salary, creating breathing room that many marketing grads at other schools don't have. Strong 19% earnings growth over the first four years suggests graduates are advancing rather than stalling in entry-level roles.

For an in-state student choosing between Tennessee marketing programs, UT-Knoxville offers one of the better combinations of earning potential and affordability. It edges out well-regarded competitors like Belmont and Memphis on either earnings or debt, and meaningfully outperforms most other state options on both measures. The program provides competitive positioning without the financial burden that could limit post-graduation career choices.