Analysis
Lipscomb's marketing program sits in an interesting middle ground: it underperforms the national median by about $3,000 annually, but beats the typical Tennessee marketing graduate by roughly $800. Among Tennessee's 23 marketing programs, that 60th percentile ranking means graduates here earn more than about half their in-state peers, though they're not cracking into the top tier occupied by Belmont, UT-Knoxville, and Memphis. The debt level of $24,625 is fairly typical—slightly above the state median but close to the national benchmark—resulting in a manageable debt-to-earnings ratio of 0.59.
The caveat matters here: with fewer than 30 graduates in this dataset, a few outliers could skew these numbers significantly in either direction. That said, the gap between Lipscomb and Tennessee's top programs is substantial—Belmont and UT-Knoxville graduates start around $46,000, nearly $5,000 ahead. For families paying private school tuition, that's worth weighing carefully.
If your child is set on Lipscomb for fit or other reasons, the financial picture isn't alarming—the debt is reasonable and they'll likely earn slightly more than the average Tennessee marketing grad. But if maximizing early career earnings is the priority, Tennessee's flagship universities offer stronger starting salaries at lower cost.
Where Lipscomb University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Lipscomb University graduates compare to all programs nationally
Compare to Similar Programs in Tennessee
Marketing bachelors's programs at peer institutions in Tennessee (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $38,824 | $41,660 | — | $24,625 | 0.59 | |
| $41,320 | $46,968 | $48,037 | — | — | |
| $13,484 | $46,896 | $55,676 | $19,500 | 0.42 | |
| $10,344 | $43,986 | $48,886 | $21,904 | 0.50 | |
| $9,506 | $43,612 | $54,938 | $20,708 | 0.47 | |
| $10,084 | $39,990 | $43,953 | $17,425 | 0.44 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lipscomb University, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 23 graduates with reported earnings and 20 graduates with debt data. Small samples may not be representative.