Marketing at Louisiana State University-Shreveport

The small sample size here demands caution, but the pattern is troubling: LSU-Shreveport marketing graduates earn $35,115 in their first year—landing them in just the 5th percentile nationally for this major. That's roughly $9,600 below the national median and even trails Louisiana's state median by about $2,500. Within Louisiana's 15 marketing programs, this ranks near the middle, but when top programs in the state like Tulane ($61,413) and UL-Monroe ($43,652) show what's possible even in the same job market, the gap becomes harder to justify.

The debt load of $23,406 is manageable in isolation, resulting in a debt-to-earnings ratio of 0.67. Modest earnings growth to $37,720 by year four suggests graduates aren't trapped, but they're starting from such a low base that they remain behind peers. For an accessible school serving a significant Pell-eligible population, LSU-Shreveport provides access to a degree—that's worth something. But marketing is typically a major chosen with career earnings in mind, and these outcomes suggest either weak employer connections or graduates landing in lower-paying retail management rather than corporate marketing roles.

If your child is set on marketing and LSU-Shreveport for location or cost reasons, understand they'll likely need to work harder to reach typical marketing salaries. The safer financial bet would be exploring other majors at this campus or considering UL-Monroe if marketing remains the priority.