Marketing at Louisiana Tech University

Louisiana Tech's marketing graduates start at $28,853—about $9,000 below the Louisiana median and roughly $16,000 behind the national benchmark. Even within a state known for lower-than-average marketing salaries, this program lands in just the 25th percentile. Graduates from nearby University of Louisiana at Monroe, for instance, earn 51% more their first year out. The $21,335 typical debt load isn't catastrophic, but it translates to a debt-to-earnings ratio of 0.74, meaning graduates owe nearly nine months of their first year's salary.

The numbers suggest this program struggles to connect students with higher-paying marketing roles. Whether that reflects curriculum gaps, limited corporate recruiting in Ruston, or industry preparation issues, the outcome is clear: most Louisiana marketing programs deliver substantially better early earnings. For families considering this path, the question becomes whether Louisiana Tech's lower tuition (compared to private alternatives) justifies the earnings gap. At these starting salaries, graduates will likely face tighter budgets during loan repayment years.

If your child is set on marketing and Louisiana Tech specifically, push them to pursue internships aggressively and consider whether the general business program might offer better outcomes. Otherwise, other Louisiana publics appear to offer meaningfully stronger return on investment for marketing careers.