Analysis
A first-year salary of $44,959 puts Marietta's marketing program right at the national median but trails the typical Ohio marketing graduate by nearly $3,000. The estimated $27,000 debt load—derived from other similar-sized Ohio programs since this school's graduate cohort was too small to report—would translate to a debt-to-earnings ratio of 0.60, which is manageable but not exceptional. What's more concerning is the gap between Marietta and Ohio's stronger marketing programs: Miami and Ohio State graduates earn $12,000-$15,000 more right out of the gate, a difference that compounds significantly over time.
The practical question is whether Marietta's smaller environment justifies earning below the state average. Marketing is a field where internship networks and alumni connections matter, and at an 79% admission rate school drawing primarily regional students, you're betting on personal hustle rather than institutional brand power. The estimated debt is workable—monthly payments would consume roughly 14% of take-home pay—but there's little financial cushion if your child needs extra time to land that first role or wants to work in a lower-cost marketing niche like nonprofit communications.
If your child has stronger academic credentials (Marietta's average SAT is 1103), push them to apply to Ohio State or Miami where marketing graduates clear $55,000+ their first year. If Marietta is the fit for other reasons, go in understanding you're paying for the college experience, not a premium outcome in the job market.
Where Marietta College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Marietta College graduates compare to all programs nationally
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $38,974 | $44,959 | — | $27,000* | — | |
| $17,809 | $59,043 | $75,634 | $21,963* | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198* | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000* | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000* | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000* | 0.45 | |
| National Median | — | $44,728 | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Marietta College, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 16 graduates with reported earnings and 17 graduates with debt data. Small samples may not be representative.