Analysis
Tennessee marketing programs show considerable variation in outcomes, with top performers like Belmont and UT-Knoxville placing graduates around $47,000 while others cluster closer to $41,000. Based on comparable programs across the state, Maryville graduates would likely earn near the Tennessee median of $40,825βroughly $4,000 below the national benchmark and $6,000 behind the state's leading programs. That gap matters when you're carrying debt.
The estimated $26,000 in borrowing sits above both Tennessee's typical $21,819 for marketing degrees and slightly exceeds the national median. With first-year earnings around $40,800, graduates would face a debt load of 64% of their first paycheckβmanageable but requiring careful budgeting. The differential between what Maryville's smaller program environment might deliver versus larger state universities becomes relevant when those competitors are producing stronger salary outcomes with less debt.
For families weighing this investment, the key question is whether Maryville's distinctive liberal arts approach justifies both higher debt and potentially lower starting earnings compared to accessible alternatives like Middle Tennessee State. If the smaller college experience and personalized attention matter significantly to your student, the numbers work. But if maximizing financial outcomes is the priority, Tennessee offers marketing programs that appear to deliver stronger returns with less borrowing.
Where Maryville College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Tennessee
Marketing bachelors's programs at peer institutions in Tennessee (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $38,514 | $40,825* | β | $26,000* | β | |
| $41,320 | $46,968* | $48,037 | β* | β | |
| $13,484 | $46,896* | $55,676 | $19,500* | 0.42 | |
| $10,344 | $43,986* | $48,886 | $21,904* | 0.50 | |
| $9,506 | $43,612* | $54,938 | $20,708* | 0.47 | |
| $38,824 | $41,660* | β | $24,625* | 0.59 | |
| National Median | β | $44,728* | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Maryville College, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in TN. Actual outcomes may vary.