Analysis
Mercer's marketing degree sits comfortably in the middle of Georgia's competitive landscapeβranking in the 60th percentile statewide with four-year earnings of $50,956. While that trails UGA and several state universities by $5,000-10,000, it represents solid performance for a selective private university. The earnings trajectory is healthy, with graduates seeing 15% growth from year one to year four, and the debt load of $25,990 is almost identical to the state median.
The debt-to-earnings ratio of 0.59 means graduates can expect to pay about seven months of their first year's salary toward their loansβa manageable burden that allows for financial breathing room early in their careers. Mercer's selectivity (1280 average SAT) suggests students here benefit from a strong peer network, which matters considerably in marketing where relationships drive career advancement.
The practical takeaway: This program delivers middle-of-the-pack outcomes at a reasonable price point. If your child values Mercer's private school environment and personal attention, the numbers support that choice without creating undue financial risk. However, if maximizing earning potential is the priority, Georgia's top public programs offer stronger four-year returns at likely lower total cost for in-state students.
Where Mercer University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Mercer University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Mercer University | $44,203 | $50,956 | +15% |
| University of Georgia | $51,951 | $66,940 | +29% |
| Georgia State University | $40,414 | $59,099 | +46% |
| Georgia College & State University | $49,540 | $58,977 | +19% |
| Kennesaw State University | $47,158 | $55,121 | +17% |
Compare to Similar Programs in Georgia
Marketing bachelors's programs at peer institutions in Georgia (26 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $40,890 | $44,203 | $50,956 | $25,990 | 0.59 | |
| $11,180 | $51,951 | $66,940 | $20,000 | 0.38 | |
| $8,998 | $49,540 | $58,977 | $24,000 | 0.48 | |
| $8,122 | $49,144 | $44,873 | $27,000 | 0.55 | |
| $5,786 | $47,158 | $55,121 | $25,198 | 0.53 | |
| $5,905 | $46,640 | $54,454 | $25,762 | 0.55 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Mercer University, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 43 graduates with reported earnings and 43 graduates with debt data. Small samples may not be representative.