Analysis
New Jersey City University's marketing program starts below both national and state averages but tells a redemption story through exceptional earnings growth. First-year graduates earn $38,728—landing in just the 18th percentile nationally—but by year four, earnings jump 59% to $61,711. That's $13,000 above the state median and closes much of the gap with programs at Rutgers and Rider.
The real advantage here is debt management. At $17,910, graduates carry roughly $6,200 less debt than typical New Jersey marketing majors, creating a debt-to-earnings ratio of 0.46 that looks manageable even during the lean early years. The school serves a predominantly working-class population (52% receive Pell grants), and this low-debt model matters when starting salaries hover around $39,000.
For families weighing cost against outcomes, this program offers a calculated trade: accept a slower start in exchange for lower debt and solid mid-career positioning. Among New Jersey's 18 marketing programs, it sits right at the median for first-year earnings (60th percentile) but costs significantly less to achieve. If your student can weather the initial salary gap—perhaps through living at home or careful budgeting—they'll emerge with both competitive earnings and minimal financial burden by their mid-twenties.
Where New Jersey City University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How New Jersey City University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| New Jersey City University | $38,728 | $61,711 | +59% |
| Seton Hall University | $50,200 | $70,858 | +41% |
| Fairleigh Dickinson University-Florham Campus | $33,954 | $64,985 | +91% |
| Fairleigh Dickinson University-Metropolitan Campus | $33,954 | $64,985 | +91% |
| Rutgers University-Camden | $48,645 | $64,960 | +34% |
Compare to Similar Programs in New Jersey
Marketing bachelors's programs at peer institutions in New Jersey (18 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $13,971 | $38,728 | $61,711 | $17,910 | 0.46 | |
| $51,370 | $50,200 | $70,858 | $23,250 | 0.46 | |
| $17,239 | $48,645 | $64,960 | $20,731 | 0.43 | |
| $17,079 | $48,645 | $64,960 | $20,731 | 0.43 | |
| $16,586 | $48,645 | $64,960 | $20,731 | 0.43 | |
| $38,900 | $44,352 | $55,199 | $27,000 | 0.61 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At New Jersey City University, approximately 52% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 44 graduates with reported earnings and 35 graduates with debt data. Small samples may not be representative.