Marketing at New Jersey City University
Bachelor's Degree
Analysis
New Jersey City University's marketing program starts below both national and state averages but tells a redemption story through exceptional earnings growth. First-year graduates earn $38,728—landing in just the 18th percentile nationally—but by year four, earnings jump 59% to $61,711. That's $13,000 above the state median and closes much of the gap with programs at Rutgers and Rider.
The real advantage here is debt management. At $17,910, graduates carry roughly $6,200 less debt than typical New Jersey marketing majors, creating a debt-to-earnings ratio of 0.46 that looks manageable even during the lean early years. The school serves a predominantly working-class population (52% receive Pell grants), and this low-debt model matters when starting salaries hover around $39,000.
For families weighing cost against outcomes, this program offers a calculated trade: accept a slower start in exchange for lower debt and solid mid-career positioning. Among New Jersey's 18 marketing programs, it sits right at the median for first-year earnings (60th percentile) but costs significantly less to achieve. If your student can weather the initial salary gap—perhaps through living at home or careful budgeting—they'll emerge with both competitive earnings and minimal financial burden by their mid-twenties.
Where New Jersey City University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How New Jersey City University graduates compare to all programs nationally
New Jersey City University graduates earn $39k, placing them in the 18th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in New Jersey
Marketing bachelors's programs at peer institutions in New Jersey (18 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| New Jersey City University | $38,728 | $61,711 | $17,910 | 0.46 |
| Seton Hall University | $50,200 | $70,858 | $23,250 | 0.46 |
| Rutgers University-New Brunswick | $48,645 | $64,960 | $20,731 | 0.43 |
| Rutgers University-Camden | $48,645 | $64,960 | $20,731 | 0.43 |
| Rutgers University-Newark | $48,645 | $64,960 | $20,731 | 0.43 |
| Rider University | $44,352 | $55,199 | $27,000 | 0.61 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in New Jersey
Compare tuition, earnings, and debt across New Jersey schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Seton Hall University South Orange | $51,370 | $50,200 | $23,250 |
| Rutgers University-New Brunswick New Brunswick | $17,239 | $48,645 | $20,731 |
| Rutgers University-Camden Camden | $17,079 | $48,645 | $20,731 |
| Rutgers University-Newark Newark | $16,586 | $48,645 | $20,731 |
| Rider University Lawrenceville | $38,900 | $44,352 | $27,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At New Jersey City University, approximately 52% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 44 graduates with reported earnings and 35 graduates with debt data. Small samples may not be representative.