Marketing at Rutgers University-New Brunswick
Bachelor's Degree
Analysis
Rutgers-New Brunswick's marketing program significantly outperforms both state and national benchmarks, ranking in the 80th percentile among New Jersey schools and 69th percentile nationally. With first-year earnings of $48,645—well above the national median of $44,728 and substantially higher than New Jersey's median of $38,254—graduates start strong and see impressive 34% earnings growth by year four, reaching nearly $65,000.
The debt picture is more concerning, with graduates carrying $20,731 in median debt that ranks in the 78th percentile nationally (meaning higher than most programs). However, this debt burden becomes manageable given the strong earnings trajectory. The debt-to-earnings ratio of 0.43 means graduates typically owe less than half their first-year salary, and the 34% earnings growth over four years helps improve this picture quickly.
Among New Jersey's marketing programs, Rutgers-New Brunswick ties for second-highest earnings with its sister campuses, trailing only Seton Hall by a small margin. For families considering in-state options, this program delivers competitive outcomes at a public university price point. The combination of above-average starting salaries, strong earnings growth, and reasonable debt levels makes this a solid investment, despite the higher-than-ideal debt burden.
Where Rutgers University-New Brunswick Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Rutgers University-New Brunswick graduates compare to all programs nationally
Rutgers University-New Brunswick graduates earn $49k, placing them in the 69th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in New Jersey
Marketing bachelors's programs at peer institutions in New Jersey (18 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Rutgers University-New Brunswick | $48,645 | $64,960 | $20,731 | 0.43 |
| Seton Hall University | $50,200 | $70,858 | $23,250 | 0.46 |
| Rutgers University-Camden | $48,645 | $64,960 | $20,731 | 0.43 |
| Rutgers University-Newark | $48,645 | $64,960 | $20,731 | 0.43 |
| Rider University | $44,352 | $55,199 | $27,000 | 0.61 |
| New Jersey City University | $38,728 | $61,711 | $17,910 | 0.46 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in New Jersey
Compare tuition, earnings, and debt across New Jersey schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Seton Hall University South Orange | $51,370 | $50,200 | $23,250 |
| Rutgers University-Camden Camden | $17,079 | $48,645 | $20,731 |
| Rutgers University-Newark Newark | $16,586 | $48,645 | $20,731 |
| Rider University Lawrenceville | $38,900 | $44,352 | $27,000 |
| New Jersey City University Jersey City | $13,971 | $38,728 | $17,910 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rutgers University-New Brunswick, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 373 graduates with reported earnings and 357 graduates with debt data. Small samples may not be representative.