Marketing at Seton Hall University
Bachelor's Degree
Analysis
Seton Hall's marketing program outperforms 80% of comparable programs in New Jersey and 76% nationally—a meaningful distinction in a state where the typical marketing graduate earns just $38,254. The $50,200 starting salary beats both Rutgers branches and Rider University, and the 41% earnings jump to nearly $71,000 by year four suggests strong employer connections and career trajectory. With debt of $23,250 (slightly below state and national medians), graduates are borrowing less than half their first-year salary, creating a manageable repayment scenario.
The robust sample size here matters—these aren't fluky numbers from a handful of graduates. Seton Hall is placing marketing majors into roles that pay real money from day one, not the $35,000-$40,000 starting positions common at many regional programs. The accelerated earnings growth through year four indicates graduates aren't stuck in entry-level jobs but are advancing into management or specialized marketing roles.
For New Jersey families, this represents solid value: your child gets stronger outcomes than the state flagship system at comparable debt levels. The 79% admission rate makes this accessible, and the outcomes justify the investment. Unless you're chasing dramatically lower tuition elsewhere, Seton Hall's track record here warrants serious consideration.
Where Seton Hall University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Seton Hall University graduates compare to all programs nationally
Seton Hall University graduates earn $50k, placing them in the 76th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in New Jersey
Marketing bachelors's programs at peer institutions in New Jersey (18 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Seton Hall University | $50,200 | $70,858 | $23,250 | 0.46 |
| Rutgers University-Newark | $48,645 | $64,960 | $20,731 | 0.43 |
| Rutgers University-Camden | $48,645 | $64,960 | $20,731 | 0.43 |
| Rutgers University-New Brunswick | $48,645 | $64,960 | $20,731 | 0.43 |
| Rider University | $44,352 | $55,199 | $27,000 | 0.61 |
| New Jersey City University | $38,728 | $61,711 | $17,910 | 0.46 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in New Jersey
Compare tuition, earnings, and debt across New Jersey schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Rutgers University-Newark Newark | $16,586 | $48,645 | $20,731 |
| Rutgers University-Camden Camden | $17,079 | $48,645 | $20,731 |
| Rutgers University-New Brunswick New Brunswick | $17,239 | $48,645 | $20,731 |
| Rider University Lawrenceville | $38,900 | $44,352 | $27,000 |
| New Jersey City University Jersey City | $13,971 | $38,728 | $17,910 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Seton Hall University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 102 graduates with reported earnings and 117 graduates with debt data. Small samples may not be representative.