Marketing at Rider University

Rider's marketing program quietly outperforms most New Jersey competitors, ranking in the 60th percentile statewide despite the university's accessible admission standards. While first-year earnings of $44,352 sit near the national median, they're notably stronger than the $38,254 typical for New Jersey marketing programs—a meaningful advantage for students likely staying in-state after graduation. The $27,000 debt load ranks in just the 5th percentile nationally, meaning 95% of marketing programs leave students with more debt. That translates to monthly payments around $300, manageable on a $44,000 starting salary.

The earnings trajectory tells an encouraging story: graduates see 25% income growth by year four, reaching $55,199. That puts them within striking distance of Rutgers and Seton Hall graduates who start higher but may not grow as quickly. The debt-to-earnings ratio of 0.61 means you're borrowing less than eight months of first-year salary—a comfortable position that won't constrain early career choices.

For families concerned about marketing's sometimes-shaky reputation as a degree, Rider offers a practical middle path: reasonable debt, solid state-level placement, and room for growth. You're not getting Rutgers outcomes, but you're also not taking on Rutgers-level competitive pressure or potentially higher costs. The program does what it needs to do—launches careers without creating financial stress.