Marketing at Rutgers University-Camden
Bachelor's Degree
Analysis
Rutgers University-Camden's marketing program significantly outperforms most alternatives in New Jersey, ranking in the 80th percentile statewide with first-year earnings of $48,645—well above the state median of $38,254. This puts graduates ahead of competitors like Rider University and New Jersey City University, though slightly behind Seton Hall's premium offering. The program also performs solidly nationally, landing in the 69th percentile among the 855 schools offering marketing degrees.
The financial picture looks reasonable for families. With median debt of $20,731, graduates carry less burden than the national average of $24,267, though the debt-to-earnings ratio of 0.43 means students are borrowing about 43 cents for every dollar they'll earn in their first year. Strong earnings growth of 34% from year one to year four suggests the degree opens doors to career advancement, with median earnings reaching nearly $65,000 by the fourth year post-graduation.
For New Jersey families, this represents solid value—especially considering Camden's 78% admission rate makes it accessible to a broader range of students. The combination of above-average state performance, manageable debt levels, and strong earnings trajectory makes this a practical choice for students seeking a marketing career without the premium price tag of more selective programs.
Where Rutgers University-Camden Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Rutgers University-Camden graduates compare to all programs nationally
Rutgers University-Camden graduates earn $49k, placing them in the 69th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in New Jersey
Marketing bachelors's programs at peer institutions in New Jersey (18 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Rutgers University-Camden | $48,645 | $64,960 | $20,731 | 0.43 |
| Seton Hall University | $50,200 | $70,858 | $23,250 | 0.46 |
| Rutgers University-New Brunswick | $48,645 | $64,960 | $20,731 | 0.43 |
| Rutgers University-Newark | $48,645 | $64,960 | $20,731 | 0.43 |
| Rider University | $44,352 | $55,199 | $27,000 | 0.61 |
| New Jersey City University | $38,728 | $61,711 | $17,910 | 0.46 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in New Jersey
Compare tuition, earnings, and debt across New Jersey schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Seton Hall University South Orange | $51,370 | $50,200 | $23,250 |
| Rutgers University-New Brunswick New Brunswick | $17,239 | $48,645 | $20,731 |
| Rutgers University-Newark Newark | $16,586 | $48,645 | $20,731 |
| Rider University Lawrenceville | $38,900 | $44,352 | $27,000 |
| New Jersey City University Jersey City | $13,971 | $38,728 | $17,910 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rutgers University-Camden, approximately 44% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 373 graduates with reported earnings and 357 graduates with debt data. Small samples may not be representative.