Marketing at Ohio Northern University
Bachelor's Degree
Analysis
Ohio Northern's marketing program sits squarely at national averages but lags behind most Ohio competitors—a concerning gap when many families choose in-state schools for cost reasons. At $44,584 after one year, graduates earn about $3,000 less than the typical Ohio marketing grad and roughly $12,000 less than peers from Miami or Ohio State. For a school charging relatively high debt levels compared to outcomes, that 40th percentile state ranking matters.
The bright spot is manageable debt. At $27,000, graduates owe slightly more than typical but end up with a debt-to-earnings ratio of 0.60—meaning they could theoretically pay off loans in about seven months of gross income. That's workable for a liberal arts degree. However, the small sample size (under 30 graduates tracked) means these numbers could shift significantly year to year, making this data less reliable than programs with larger graduate pools.
For families comparing Ohio options, the value proposition here is unclear. You're paying private-school prices for middle-of-the-pack state outcomes. Unless Ohio Northern offers specific advantages—tight alumni networks in your target industry, for instance—the state's flagship universities deliver stronger earnings potential at competitive or lower debt levels. If your child is set on a smaller campus, verify current job placement rates directly with the school before committing.
Where Ohio Northern University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Ohio Northern University graduates compare to all programs nationally
Ohio Northern University graduates earn $45k, placing them in the 49th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Ohio Northern University | $44,584 | — | $26,970 | 0.60 |
| Miami University-Oxford | $59,043 | $75,634 | $21,963 | 0.37 |
| Ohio State University-Main Campus | $56,465 | $69,870 | $21,198 | 0.38 |
| Ohio University-Chillicothe Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Eastern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Southern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Ohio
Compare tuition, earnings, and debt across Ohio schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Miami University-Oxford Oxford | $17,809 | $59,043 | $21,963 |
| Ohio State University-Main Campus Columbus | $12,859 | $56,465 | $21,198 |
| Ohio University-Chillicothe Campus Chillicothe | $6,178 | $55,022 | $25,000 |
| Ohio University-Eastern Campus Saint Clairsville | $6,178 | $55,022 | $25,000 |
| Ohio University-Southern Campus Ironton | $6,178 | $55,022 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ohio Northern University, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 27 graduates with reported earnings and 25 graduates with debt data. Small samples may not be representative.